Download - Social media in politiek
![Page 1: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/1.jpg)
Social MediaSuccesvol integreren in politiek
![Page 3: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/3.jpg)
ProgrammaIntro social media
Waarom inzetten in politiek?
Facts & figures
Gen Y-Z
Hoe integreren in politiek?
Tips & tricks
Conclusie
![Page 4: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/4.jpg)
Intro Social Media
![Page 5: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/5.jpg)
Sociale media zijn de online tools en platformen die mensen gebruiken om hun meningen, inzichten en ervaringen met elkaar te delen.
Bron: www.jungleminds.nl
![Page 6: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/6.jpg)
![Page 7: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/7.jpg)
Deze kende je wellicht al?
![Page 8: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/8.jpg)
... but there’s more...
![Page 9: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/9.jpg)
Diverse platforms
1. Blogs: Wordpress - Blogger - Posterous - ...2. Microblogs: Twitter - Yammer - ...3. Sociale netwerken: LinkedIn - Facebook - Google+- ...4. Media Sharing: Youtube - Slideshare - Spotify - Grooveshark - Pinterest - 500px - ...5. Location Based apps: Foursquare - Path - ...
![Page 10: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/10.jpg)
What’s next?
Integratie = noodzaak
Multiplatform
USP?
Economische relevantie?
![Page 11: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/11.jpg)
Waarom social media inzetten in politiek?Facts & figures
![Page 12: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/12.jpg)
Wereldbevolking
80% heeft toegang tot internet
70% heeft 1 tot 2 accounts op social media
Gen Y & Z = ‘continu online’
![Page 13: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/13.jpg)
± 900 miljoen gebruikers wereldwijd
4,5 miljoen Belgen
50/50 mannen - vrouwen
38% Belgische gebruikers: 13-25 jaar
Fanpagina’s
‘Liken’ & ‘sharing’
![Page 14: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/14.jpg)
± 300 miljoen gebruikers wereldwijd
± 170k Belgische accounts
50/50 mannen - vrouwen
‘What’s happening right now’?
![Page 15: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/15.jpg)
![Page 16: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/16.jpg)
![Page 17: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/17.jpg)
135 miljoen gebruikers
Professioneel netwerk
Events
Groepen
+ 1 miljoen Belgen
![Page 18: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/18.jpg)
Facebook 2
SEOCircles & Hangouts
363k Belgen
+100 miljoen gebruikers
+1
Relevant?
![Page 19: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/19.jpg)
Videobeelden
Miljoenen gebruikers
Viral?Google
![Page 20: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/20.jpg)
(Re)pin & boards
+ 30 miljoen gebruikers
Foto’s & quotes
Traffic
![Page 21: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/21.jpg)
Website = startportaal
SEO
Social!
Blog
RSS
Reacties
![Page 22: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/22.jpg)
Waarom?
![Page 23: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/23.jpg)
Waarom social media inzetten in politiek?Generation Y-Z
![Page 24: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/24.jpg)
4 generaties
Babyboomers (1946-1964)
Generation X - Lost Generation (1965-1979)
Generation Y (1980-1992)
Generation Z (1993-2010)
![Page 25: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/25.jpg)
![Page 26: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/26.jpg)
Generation Y-Z: algemeen
Social media natives
Invloed netwerk
‘Informavoren’
Grenzeloze wereld
Open minded
![Page 27: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/27.jpg)
Generatie Y-Z: werk
Altijd online
Het Nieuwe Werken
Transparantie!
Lak aan hiërarchie
Willen snelle feedback
Gamification
![Page 28: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/28.jpg)
![Page 29: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/29.jpg)
Generation Y-Z: politiek
Desinteresse
‘Starre politiek’
Creëren eigen verhaal
Betrokkenheid?
Hun levenssfeer
![Page 30: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/30.jpg)
Generation Y-Z: waarden
Transparantie!
Tolerant
Ethisch ondernemen
Technologie
Gezondheidszorg
Sociaal
![Page 31: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/31.jpg)
Hoe social media integreren in politiek?Social Media Strategie (SMS)
![Page 32: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/32.jpg)
1. DoelstellingenBranding
Visibiliteit/naamsbekendheid
Expertise
Marktonderzoek
PR
Recruitment
Betrokkenheid verhogen
![Page 33: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/33.jpg)
Zorg dat jouw doelstellingen passen in de globale (marketing)
strategie van jouw organisatie
![Page 34: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/34.jpg)
2. Doelgroepen
Achterban
Potentiële kiezers
Media
SollicitantenBelangenverenigingen
Interne medewerkersAndere partijen
![Page 35: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/35.jpg)
3. Content
Eenvoud
Onverwacht
Geloofwaardig
Gebruik emoties
Concreet
Met een verhaal
![Page 36: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/36.jpg)
AandachtspuntenVerschillende content per doelgroep
Luister
Faciliteer
Interageer
‘What’s in it for them’?
Be positive!
![Page 37: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/37.jpg)
It’s about conversations, and the best communicators start as the best listeners
Brian Solis
![Page 38: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/38.jpg)
Conversatie
Detecteer interessante issues
Intervenieer en help
Geef antwoorden en durf vragen te stellen
![Page 39: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/39.jpg)
Efficiënte communicatie
BTW: Beter met Toegevoegde Waarde
Gebruik links in jouw berichten
Stel vragen & geef antwoorden
Deel jouw kennis & inzichten
Thx, wees dankbaar (Like/RT)
![Page 40: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/40.jpg)
4. Organiseer
Social Media Policy (SMP)
Interne communicatie
Duidelijke afspraken
Best practices
1 ‘SM-meester’
![Page 41: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/41.jpg)
Creëer het kader
Q&A scenario’sTone of voiceDetectie => overleg => reactieEvalueer elke actie
![Page 42: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/42.jpg)
![Page 43: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/43.jpg)
Round-up
Duidelijke doelgroepen en doelstellingen
Eigen strategie en workflows
Eerlijke & transparante communicatie
Ken je grenzen!
Integratie
Tijd - mensen - middelen
![Page 44: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/44.jpg)
There is a secret to Twitter success and it’s the same secret for all of social media,
especially business social media:
wake up & write@gitomer
![Page 45: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/45.jpg)
Tips & Tricks
![Page 46: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/46.jpg)
Tips & Tricks
Lees een boek
Tweet
Volg
@
RT
#dtv & #FF
![Page 47: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/47.jpg)
Enkele tools
Tweetdeck
ManageFlitter
Social Bro
Followerwonk
RSS reader
Klout
![Page 48: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/48.jpg)
Don’ts
Bio leeg?
Foto
Té negatief
Privacy
Beperkte content
Betrek mensen!
![Page 49: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/49.jpg)
![Page 50: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/50.jpg)
Wat online staat, is openbaar.Hou de rest offline.
@iOnAsJ
Privacy?
![Page 51: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/51.jpg)
![Page 52: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/52.jpg)
Twitter werkt!Fiona Stoop
![Page 53: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/53.jpg)
De plakfactorDan & Chip Heath
![Page 54: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/54.jpg)
Digitaal is het nieuwe normaalPeter Hinssen
![Page 55: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/55.jpg)
De Conversation CompanySteven Van Belleghem
![Page 56: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/56.jpg)
De jeugd is tegenwoordigPedro De Bruyckere
![Page 57: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/57.jpg)
Wat hebben we vandaag geleerd?
![Page 58: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/58.jpg)
Besluiten
Start met luisteren
Zorg voor toegevoegde waarde
Think before you tweet
Search om mensen/items te vinden
Wees inventief en creatief
![Page 59: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/59.jpg)
Besluiten
Ga in interactie
Vraag en help
Vertel een verhaal
Wees aanwezig
Wees relevant
![Page 60: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/60.jpg)
![Page 61: Social media in politiek](https://reader036.vdocument.in/reader036/viewer/2022081519/5565aeb5d8b42a4c6f8b4b77/html5/thumbnails/61.jpg)
Vragen?
@iOnAsJ