Synergy is two or more things functioning together to produce a result not independently obtainable
How Mercola.com Have created Synergy Fusion
Website that you can add content easily.
Best use Wordpress (free & easy to set up)
Mercola curate content from multiple sources
Select controversial articles
Add own perspective
Long curated article works better
-Mercola adds more various quotes, videos and reviews from different sources
Mercola have created a strong community using US v THEM mentality
Achieved by using controversial topics in articles and videos (that’s what gets shared and debate going).
Strong Community Facebook Page
Huge following of 300K + with 50k plus talking
Content pre-planned (scheduled)
Use images to link back to website articles
Images with caption to draw attention and create viral
Share links to news & videos from different sources
CONTENT SHARED WITH ALL SOCIAL SITES
Notice on website home page, links to social network sites not very visible because they put links inside each article to encourage like/share
Lets look At Mercola Monetization Strategy
Mercola Has Its Own Store
Long sales page with informative article then they close the sale with a special offer
Encourage customers to like and share sales page
Home page has a subscription form
Bribe with a free Ebook
Ask for Email only
Newsletter
10% of people who read this entry will ultimately take this ideas apply them and will turn their social interaction into profitable brand loyalty
That same 10% will experience greater success than those who didn’t
Do yourself a favour and join our community
