Synergy is two or more things functioning together to produce a result not independently obtainable

How Mercola.com Have created Synergy Fusion

Website that you can add content easily.

Best use Wordpress (free & easy to set up)

Mercola curate content from multiple sources

Select controversial articles

Add own perspective

Long curated article works better

-Mercola adds more various quotes, videos and reviews from different sources

Mercola have created a strong community using US v THEM mentality

Achieved by using controversial topics in articles and videos (that’s what gets shared and debate going).

Strong Community Facebook Page

Huge following of 300K + with 50k plus talking

Content pre-planned (scheduled)

Use images to link back to website articles

Images with caption to draw attention and create viral

Share links to news & videos from different sources

CONTENT SHARED WITH ALL SOCIAL SITES

Notice on website home page, links to social network sites not very visible because they put links inside each article to encourage like/share

Lets look At Mercola Monetization Strategy

Mercola Has Its Own Store

Long sales page with informative article then they close the sale with a special offer

Encourage customers to like and share sales page

Home page has a subscription form

Bribe with a free Ebook

Ask for Email only

Newsletter

10% of people who read this entry will ultimately take this ideas apply them and will turn their social interaction into profitable brand loyalty

That same 10% will experience greater success than those who didn’t

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