Why should you care?Social Media Policy Development and HR Issues
December 2, 2009
Why are two PR guys here?
Creating a social media policy is now common practice.
Public + Private Companies
Civic Institutions
Municipalities
Selecting your approach.
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Participation vs. Prevention
The common reaction…
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Align social media with business goals and encourage participation.
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Establish rules of engagement.
Broad corporate guidelines come first.
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Brand presentation should be accurate and consistent.
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Talk about what you know.
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Be transparent at all times.
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Add value to conversations.
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Apologize if you screw up.
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Know when to take it outside.
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Use your utmost discretion.
Questions?
Find this presentation:
www.identitypr.com/presentations/alleySM