Why should you care?Social Media Policy Development and HR Issues

December 2, 2009

Why are two PR guys here?

Creating a social media policy is now common practice.

Public + Private Companies

Civic Institutions

Municipalities

Selecting your approach.

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Participation vs. Prevention

The common reaction…

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Align social media with business goals and encourage participation.

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Establish rules of engagement.

Broad corporate guidelines come first.

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Brand presentation should be accurate and consistent.

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Talk about what you know.

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Be transparent at all times.

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Add value to conversations.

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Apologize if you screw up.

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Know when to take it outside.

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Use your utmost discretion.

Questions?

Find this presentation:

www.identitypr.com/presentations/alleySM