Download - Social Media Presentation 2011

8/3/2019 Social Media Presentation 2011

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Social Media II

Iain Gray

Web ServicesUniversity of Greenwich


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Agenda

A Social Media Policy?

What are Social Media?

Why should we use it?

How should we use it?

Acceptors Portal for the University


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Social Media Policy

http://kimjongillookingatthings.tumblr.com/post/1532532001/looking-at-your-desktop


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Social Media Policy

At present we have no policy.

It is due soon.

May have similar sentences such as:

The University may monitor forums and blogs to gain indirect feedbackon University services and facilities. The University may post replies on

forums or blogs to answer queries or address factual corrections, but

would generally take a cautious approach before getting involved in

contentious issues. University of Essex

Or

You should avoid posting any communications which might bemisconstrued in a way that could damage the Universitys goodwill and

academic reputation, even indirectly. University of Huddersfield


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What are Social Media?

primarily Internet based tools for sharing

and discussing information among human

beingsIts all about having conversations online

Its what we do all the time

Social Media in Plain English


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TOOLS


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TOOLS

Tools used to have these conversations include

Blogs Blogger, WordPress, Tumblr, Twitter, Identi.ca

Wikis pbWiki, TWiki

Social Networking Facebook, LinkedIn, MySpace, Bebo

Social Bookmarking Delicious, digg, Stumbleupon

Video sharing YouTube, Vimeo, Google video, Slideshare

Photo sharing Flickr, Photobucket

Peer Reviews and Ratings Amazon, LibraryThing

Podcasts iTunesU


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Social network and blogging sites are now the

fourth most popular activity on the Internet

more popular than personal email

Time spent on social network and blogging sites

growing at over 3x the rate of overall Internet

growth

Nielsen, Global Faces and Networked Places 2009


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500 Million Active users

50% of users log in daily

27 Million users in UK

FACEBOOK Launched 2004

YouTube - Launched 2005

35 hours of video uploaded every minute

2 Billion Views per day

15 Minutes Average user spends on YouTube every day

4 Million users auto share content on social networks

106 Million accounts

15 Million active

41% never used

140 Million tweets per day 600 tweets per second

79% of tweets from 7% of users.

Twitter Launched 2006


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Why should we use it

June 2010


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More Figures

Flickr 4 Billion images

77% of active internet users regularly read

blogs

50% of Facebook users access their account

from a mobile

Twice as active as non mobile users


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Its already being used80% ofAdmission Offices in a US survey use some formof Social Media to connect with Prospective StudentsHigherEdMorning.com

66% of admissions offices use Facebook

Most popular tool used by prospective students

Students respond more quickly to Facebook than email

Twitter used by 41% at least once a week2010 SocialMediaandCollege Admissions Study

Some institutions are using social media as part of an existing

recruitment and marketing strategy

Other institutions are just testing the water


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Grab an account - if you dont someone else will

Need to define goals

2 key goals identified in recent survey

1. Engage Students by posting relevant News & Events

2. Resource for students2010 SocialMediaandCollege Admissions Study

Needs to be visible in appropriate area of Website

Be active but do not overwhelm your audience A lot of noise in Social Media world


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It needs to be used in ways that meet the

needs of the prospective student

Basic Information

A vibe what do current students, Alumni andFaculty say about the University

An Authentic voice

Answers: A quick response on common

admissions questions

Current Events

Links


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Guide to using Social Media

Questions

Answer as quickly and honestly as possible

Redirect to web pages or staff members ifnecessary


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Aberystwyth University Entry 2011 Facebook Page


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Aberystwyth University Entry 2011 Facebook Group


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@myGoldsmiths Twitter Feed


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Negative comments

If incorrect information respond with correct info

Deliberately inflammatory Ignore do not get involved in a public debate

If necessary report it

Complaint

Apologise

try and rectify


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Positive Comments

No response may be necessary

However this may be an opportunity to openup the debate and engage with the

community.

And a thank you goes a long way.


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Usefulness

Be Clear, Honest and Open

Tone of voice Be human and friendly

However tempting do NOT disable comments

Peer recommendations are invaluable source in

social media e.g. Amazon Reviews

See negative comments as a way of changing

perceptions


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Pitfalls to avoid

Keep your Private life Private.

http://www.josepicardo.com/2011/05/the-case-for-online-social-networking-in-education/


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Pitfalls to avoid

Discourage connections that are too personal.

Avoid individual staff from friending or

following applicants. Time

Maintaining Pages and accounts are time

consuming assign dedicated person/team to

maintain accounts


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We are already being talked about.

What should we do?


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What should we do?


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What should we do?


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What should we do?


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Facebook Create a Facebook page for applicants- not a

group

Groups are related to a personal account

Pages are thought of as a person in their own

right Pages can be seen by unregistered users

Pages provide statistics which could be of use in

the future

Wall posts appear on the users own account and

therefore can be read by their other friends

reaching a broader audience.


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Twitter Create an Applicants only Twitter account -

@myGreenwich? Be active but not too active Quality Vs Quantity.

Be friendly

Be responsive

Use hashtags related to your University or create lists

Check out the competition

Goldsmiths

Follow local companies, organisations and retweetthem ifnecessary.

Dont repeat the same information over and over

@drillhalllib


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Blogs

An Authentic voice

Allow comments but discourage a war of

words between the blogger and the reader

Personal Blog or hosted by University? Greenwich

Imperial College

Goldsmiths

Include current students, faculty and alumni

If hosted do not over-police but monitor for

abuse.


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Link them all together

Update your Twitter account with links to

events and status updates from your facebook

account and vice versa

Link your Blogs and your Twitter account using

twitterfeed

Link your blog updates to your Facebook page.

Add your tweets to your website

Link everything


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University of Greenwich and Social Media?

At least 10 twitter accounts Range from Press Releases to School and Office accounts

Moodle Project Account

Facebook

Over 250 pages - Which are the official ones?

255 groups

Blogs

12 student blogs since March 2010 via Student Union

pages.

Moodle Blog

YouTube Channel


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We have accounts but now what? Are they admissions specific?

Listen to the noise.

Use tools to search for what is being said about your University

Google Alerts, Twitter Search, Tweetscan, TweetBeep, Monitter

Need to be proactive Publish content which invites participation.

Participate in other discussions, not just your own.

Give incentives for Bloggers to maintain their blog.

Include Social Media in you traditional marketing material

Push some of the traffic from offline to online.

Look at what other HEIs are doing

Online admissions help at Kingston University


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An Acceptors Portal

Drivers Improve the student experience of transition into Higher Education

Aim to assist the University in achieving one of the KPIs:

To reduce the withdrawal rates of students by 1% per annum and to perform at or

above HEFCE benchmark for the percentage of full time undergraduate students

projected to leave the University without an award.

Social Media important to success of transition.

Develop Me at Bradford University.

Launch Early 2012


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An Acceptors Portal

Give limited access to University Systems to applicants who

have accepted an offer

Username which will persist once they fully register.

Familiarity with the Student Portal.

Restricted access content in VLE? Induction courses?

Will be able to target relevant info

School /Programme.

Week 1 instructions.

Help with registration. One to-One Messaging with specified users at specified times.

Creates a sense of belonging well before they physically arrive

Seamless move from acceptor to registered student.


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After the Presentation

Presentation will be on slideshare

http://www.slideshare.net/grayia

Twitter account@gi06


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Resources Establishing a Benchmark for Social Media Use in College Admissions:

http://www.cappex.com/media/EstablishingABenchmarkForSocialMediaUse.pdf Guide for interacting with users on Twitter / Facebook:

http://www.ljmu.ac.uk/Marketing/MKG_ServiceTeam_Docs/interacting_with_LJMU_users_on_Faceboo

k_and_Twitter.pdf

What the F**K is Social Media: One Year Later: http://www.slideshare.net/mzkagan/what-the-fk-is-

social-media-one-year-later?from=ss_embed

Using Social Media to Engage Your Audiences (Revised): http://www.slideshare.net/cmndesign/using-

social-media-to-engage-your-audiences-revised

Facebook Dos and Donts for recruiting students: http://educationtechnews.com/facebook-dos-and-

donts-for-recruiting-college-students/

Global Faces and Networked Places: A Nielsen report on Social Networkings New Global Footprint:

http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf

UKFacebook Users Statistics April 2010: http://www.clickymedia.co.uk/2010/06/uk-facebook-statistics-

for-june-2010/

@myGoldsmiths: http://twitter.com/myGoldsmiths

Aberystwyth Facebook Group: Aberystwyth University Applicants 2010:

http://www.facebook.com/group.php?gid=19248103098

Kim Jong-Il looking at things: http://kimjongillookingatthings.tumblr.com/

The Case for Online Social Networking in Education: http://www.josepicardo.com/2011/05/the-case-

for-online-social-networking-in-education/

Download - Social Media Presentation 2011

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