social media presentation 2011
TRANSCRIPT
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Social Media II
Iain Gray
Web ServicesUniversity of Greenwich
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Agenda
A Social Media Policy?
What are Social Media?
Why should we use it?
How should we use it?
Acceptors Portal for the University
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Social Media Policy
http://kimjongillookingatthings.tumblr.com/post/1532532001/looking-at-your-desktop
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Social Media Policy
At present we have no policy.
It is due soon.
May have similar sentences such as:
The University may monitor forums and blogs to gain indirect feedbackon University services and facilities. The University may post replies on
forums or blogs to answer queries or address factual corrections, but
would generally take a cautious approach before getting involved in
contentious issues. University of Essex
Or
You should avoid posting any communications which might bemisconstrued in a way that could damage the Universitys goodwill and
academic reputation, even indirectly. University of Huddersfield
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What are Social Media?
primarily Internet based tools for sharing
and discussing information among human
beingsIts all about having conversations online
Its what we do all the time
Social Media in Plain English
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TOOLS
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TOOLS
Tools used to have these conversations include
Blogs Blogger, WordPress, Tumblr, Twitter, Identi.ca
Wikis pbWiki, TWiki
Social Networking Facebook, LinkedIn, MySpace, Bebo
Social Bookmarking Delicious, digg, Stumbleupon
Video sharing YouTube, Vimeo, Google video, Slideshare
Photo sharing Flickr, Photobucket
Peer Reviews and Ratings Amazon, LibraryThing
Podcasts iTunesU
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Why should we use it?
Social network and blogging sites are now the
fourth most popular activity on the Internet
more popular than personal email
Time spent on social network and blogging sites
growing at over 3x the rate of overall Internet
growth
Nielsen, Global Faces and Networked Places 2009
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Why should we use it?
500 Million Active users
50% of users log in daily
27 Million users in UK
FACEBOOK Launched 2004
YouTube - Launched 2005
35 hours of video uploaded every minute
2 Billion Views per day
15 Minutes Average user spends on YouTube every day
4 Million users auto share content on social networks
106 Million accounts
15 Million active
41% never used
140 Million tweets per day 600 tweets per second
79% of tweets from 7% of users.
Twitter Launched 2006
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Why should we use it
June 2010
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More Figures
Flickr 4 Billion images
77% of active internet users regularly read
blogs
50% of Facebook users access their account
from a mobile
Twice as active as non mobile users
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Its already being used80% ofAdmission Offices in a US survey use some formof Social Media to connect with Prospective StudentsHigherEdMorning.com
66% of admissions offices use Facebook
Most popular tool used by prospective students
Students respond more quickly to Facebook than email
Twitter used by 41% at least once a week2010 SocialMediaandCollege Admissions Study
Some institutions are using social media as part of an existing
recruitment and marketing strategy
Other institutions are just testing the water
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How should we use it?
Grab an account - if you dont someone else will
Need to define goals
2 key goals identified in recent survey
1. Engage Students by posting relevant News & Events
2. Resource for students2010 SocialMediaandCollege Admissions Study
Needs to be visible in appropriate area of Website
Be active but do not overwhelm your audience A lot of noise in Social Media world
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How should we use it?
It needs to be used in ways that meet the
needs of the prospective student
Basic Information
A vibe what do current students, Alumni andFaculty say about the University
An Authentic voice
Answers: A quick response on common
admissions questions
Current Events
Links
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Guide to using Social Media
Questions
Answer as quickly and honestly as possible
Redirect to web pages or staff members ifnecessary
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Aberystwyth University Entry 2011 Facebook Page
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Aberystwyth University Entry 2011 Facebook Group
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@myGoldsmiths Twitter Feed
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Guide to using Social Media
Negative comments
If incorrect information respond with correct info
Deliberately inflammatory Ignore do not get involved in a public debate
If necessary report it
Complaint
Apologise
try and rectify
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Guide to using Social Media
Positive Comments
No response may be necessary
However this may be an opportunity to openup the debate and engage with the
community.
And a thank you goes a long way.
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Guide to using Social Media
Usefulness
Be Clear, Honest and Open
Tone of voice Be human and friendly
However tempting do NOT disable comments
Peer recommendations are invaluable source in
social media e.g. Amazon Reviews
See negative comments as a way of changing
perceptions
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Pitfalls to avoid
Keep your Private life Private.
http://www.josepicardo.com/2011/05/the-case-for-online-social-networking-in-education/
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Pitfalls to avoid
Discourage connections that are too personal.
Avoid individual staff from friending or
following applicants. Time
Maintaining Pages and accounts are time
consuming assign dedicated person/team to
maintain accounts
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We are already being talked about.
What should we do?
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We are already being talked about.
What should we do?
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We are already being talked about.
What should we do?
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We are already being talked about.
What should we do?
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Facebook Create a Facebook page for applicants- not a
group
Groups are related to a personal account
Pages are thought of as a person in their own
right Pages can be seen by unregistered users
Pages provide statistics which could be of use in
the future
Wall posts appear on the users own account and
therefore can be read by their other friends
reaching a broader audience.
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Twitter Create an Applicants only Twitter account -
@myGreenwich? Be active but not too active Quality Vs Quantity.
Be friendly
Be responsive
Use hashtags related to your University or create lists
Check out the competition
Goldsmiths
Follow local companies, organisations and retweetthem ifnecessary.
Dont repeat the same information over and over
@drillhalllib
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Blogs
An Authentic voice
Allow comments but discourage a war of
words between the blogger and the reader
Personal Blog or hosted by University? Greenwich
Imperial College
Goldsmiths
Include current students, faculty and alumni
If hosted do not over-police but monitor for
abuse.
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Link them all together
Update your Twitter account with links to
events and status updates from your facebook
account and vice versa
Link your Blogs and your Twitter account using
twitterfeed
Link your blog updates to your Facebook page.
Add your tweets to your website
Link everything
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University of Greenwich and Social Media?
At least 10 twitter accounts Range from Press Releases to School and Office accounts
Moodle Project Account
Facebook
Over 250 pages - Which are the official ones?
255 groups
Blogs
12 student blogs since March 2010 via Student Union
pages.
Moodle Blog
YouTube Channel
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We have accounts but now what? Are they admissions specific?
Listen to the noise.
Use tools to search for what is being said about your University
Google Alerts, Twitter Search, Tweetscan, TweetBeep, Monitter
Need to be proactive Publish content which invites participation.
Participate in other discussions, not just your own.
Give incentives for Bloggers to maintain their blog.
Include Social Media in you traditional marketing material
Push some of the traffic from offline to online.
Look at what other HEIs are doing
Online admissions help at Kingston University
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An Acceptors Portal
Drivers Improve the student experience of transition into Higher Education
Aim to assist the University in achieving one of the KPIs:
To reduce the withdrawal rates of students by 1% per annum and to perform at or
above HEFCE benchmark for the percentage of full time undergraduate students
projected to leave the University without an award.
Social Media important to success of transition.
Develop Me at Bradford University.
Launch Early 2012
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An Acceptors Portal
Give limited access to University Systems to applicants who
have accepted an offer
Username which will persist once they fully register.
Familiarity with the Student Portal.
Restricted access content in VLE? Induction courses?
Will be able to target relevant info
School /Programme.
Week 1 instructions.
Help with registration. One to-One Messaging with specified users at specified times.
Creates a sense of belonging well before they physically arrive
Seamless move from acceptor to registered student.
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After the Presentation
Presentation will be on slideshare
http://www.slideshare.net/grayia
Twitter account@gi06
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Resources Establishing a Benchmark for Social Media Use in College Admissions:
http://www.cappex.com/media/EstablishingABenchmarkForSocialMediaUse.pdf Guide for interacting with users on Twitter / Facebook:
http://www.ljmu.ac.uk/Marketing/MKG_ServiceTeam_Docs/interacting_with_LJMU_users_on_Faceboo
k_and_Twitter.pdf
What the F**K is Social Media: One Year Later: http://www.slideshare.net/mzkagan/what-the-fk-is-
social-media-one-year-later?from=ss_embed
Using Social Media to Engage Your Audiences (Revised): http://www.slideshare.net/cmndesign/using-
social-media-to-engage-your-audiences-revised
Facebook Dos and Donts for recruiting students: http://educationtechnews.com/facebook-dos-and-
donts-for-recruiting-college-students/
Global Faces and Networked Places: A Nielsen report on Social Networkings New Global Footprint:
http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf
UKFacebook Users Statistics April 2010: http://www.clickymedia.co.uk/2010/06/uk-facebook-statistics-
for-june-2010/
@myGoldsmiths: http://twitter.com/myGoldsmiths
Aberystwyth Facebook Group: Aberystwyth University Applicants 2010:
http://www.facebook.com/group.php?gid=19248103098
Kim Jong-Il looking at things: http://kimjongillookingatthings.tumblr.com/
The Case for Online Social Networking in Education: http://www.josepicardo.com/2011/05/the-case-
for-online-social-networking-in-education/