Social Media Strategy & Goals

david lee king | topeka & shawnee county public library | davidleeking.com

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gottastart

#1

“There is noinstruction manual”

just start

just start

EdmontonSkokie

Topeka

startsmall

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start smart

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#2

gotta havestrategy& goals

your planswill change

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what goals?

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evil plans!develop some

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set thedirection

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big goal:connect with your patrons!

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#3

gottadefine your audience

personas

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go where people gather

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gottasustainit! #4

who does the work?

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let staff own it

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the process1 person

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the processlarger team

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the processTopeka

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Thank You!

davidleeking.com