Download - Social Media tools
![Page 1: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/1.jpg)
Social Media:Tools for Journos
Steve ButtryAlberta Weekly Newspapers Association
January 24, 2014#smrural
![Page 2: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/2.jpg)
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• [email protected]
![Page 3: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/3.jpg)
Social media toolbox1. Livetweet events &
breaking news2. Search3. Crowdsource4. Monitor community
conversation5. Curate
6. Hashtags7. Lists8. Photos & videos9. Embed content in
stories10.Verification
![Page 4: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/4.jpg)
You’re a journo, not a carrier
![Page 5: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/5.jpg)
Why use• More people in your community use
Twitter than you think• They’re younger than newspaper readers• Produces content for your website• Powerful search function (find sources)• Changes your newsroom culture• Twitter rocks on breaking news
here?
![Page 6: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/6.jpg)
• Many more users• Much info private• Tougher to search• Not as immediate
(less frequent updates)
• Engage, don’t intrude
• Great for breaking news
• Great real-time search
• Engagement not as intrusive
• Hashtags help more w/ search, conversation
![Page 7: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/7.jpg)
4 things you should do*• Master Twitter’s advanced search• Livetweet breaking news & events• Crowdsource on Twitter & Facebook• Post photos (newsy, feature & old) on
* whatever size your newsroom & wherever it is
![Page 8: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/8.jpg)
![Page 9: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/9.jpg)
![Page 10: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/10.jpg)
![Page 11: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/11.jpg)
![Page 12: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/12.jpg)
![Page 13: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/13.jpg)
![Page 14: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/14.jpg)
![Page 15: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/15.jpg)
![Page 16: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/16.jpg)
![Page 17: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/17.jpg)
![Page 18: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/18.jpg)
![Page 19: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/19.jpg)
![Page 20: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/20.jpg)
![Page 21: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/21.jpg)
![Page 22: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/22.jpg)
![Page 23: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/23.jpg)
![Page 24: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/24.jpg)
![Page 25: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/25.jpg)
![Page 26: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/26.jpg)
Livetweeting tips• Feed tweets into site (ScribbleLive,
CoverItLive, Twitter widgets) • Don’t transcribe; observe & report• In sports, mix play-by-play & commentary• Use hashtag (& check & engage)• Tweet unfolding breaking news stories• Verify, verify, verify (& correct quickly)• Check facts before you hit “tweet”
![Page 27: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/27.jpg)
Key developments
![Page 28: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/28.jpg)
Key developments
![Page 29: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/29.jpg)
Tweet photos
![Page 30: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/30.jpg)
Tweet photos
![Page 31: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/31.jpg)
Tweet details, developments
![Page 32: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/32.jpg)
Details from scene
![Page 33: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/33.jpg)
Tweet quotes
![Page 34: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/34.jpg)
Livetweet briefings
![Page 35: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/35.jpg)
Livetweet action
![Page 36: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/36.jpg)
RT other media
![Page 37: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/37.jpg)
Be the source for news
![Page 38: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/38.jpg)
Live-tweeting situations• Breaking stories• Trials (if judges permit)• Meetings• Sporting events (staff and/or public tweets:
Friday Night Tweets)• FestivalsRemember to feed site (ScribbleLive, etc.)
![Page 39: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/39.jpg)
![Page 40: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/40.jpg)
Crowdsourcing tips• Say what you know, what you need to
know• Don’t just ask for help; invite people to tell
their stories, share their photos• Reach broader audience (hashtags, ask on
FB pages of groups w/ interests)
![Page 41: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/41.jpg)
Crowdsourcing tips• Use Facebook, Twitter, website, paper• Search & crowdsource simultaneously• Be careful about repeating rumors• Seek photos, videos from the community• It doesn’t work every time (what
journalism technique does?)
![Page 42: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/42.jpg)
Give contact info
![Page 43: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/43.jpg)
![Page 44: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/44.jpg)
![Page 45: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/45.jpg)
![Page 46: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/46.jpg)
crowdsourcing
![Page 47: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/47.jpg)
![Page 48: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/48.jpg)
engagement• Post photos (can add links), not updates
• Start conversations (not headlines)
![Page 49: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/49.jpg)
Feel-good photos
![Page 50: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/50.jpg)
Breaking news
![Page 51: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/51.jpg)
Odd photos
![Page 52: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/52.jpg)
Seasonal photos
![Page 53: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/53.jpg)
Seasonal photos
![Page 54: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/54.jpg)
Seasonal photos
![Page 55: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/55.jpg)
![Page 56: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/56.jpg)
![Page 57: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/57.jpg)
![Page 58: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/58.jpg)
Why converse w/ no link?• Question invites conversation• Engagement w/ question boosts
views/engagement on subsequent links• Builds brand, gain followers• Do you enjoy conversation w/ people
always calling attention to themselves?
![Page 59: Social Media tools](https://reader036.vdocument.in/reader036/viewer/2022062513/55530964b4c9054e3f8b4c50/html5/thumbnails/59.jpg)
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• [email protected]