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Social Media: Tools for Journos Steve Buttry Alberta Weekly Newspapers Association January 24, 2014 #smrural

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These are slides for a workshop about social media use for the Alberta Weekly Newspapers Association.

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Page 1: Social Media tools

Social Media:Tools for Journos

Steve ButtryAlberta Weekly Newspapers Association

January 24, 2014#smrural

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Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• [email protected]

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Social media toolbox1. Livetweet events &

breaking news2. Search3. Crowdsource4. Monitor community

conversation5. Curate

6. Hashtags7. Lists8. Photos & videos9. Embed content in

stories10.Verification

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You’re a journo, not a carrier

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Why use• More people in your community use

Twitter than you think• They’re younger than newspaper readers• Produces content for your website• Powerful search function (find sources)• Changes your newsroom culture• Twitter rocks on breaking news

here?

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• Many more users• Much info private• Tougher to search• Not as immediate

(less frequent updates)

• Engage, don’t intrude

• Great for breaking news

• Great real-time search

• Engagement not as intrusive

• Hashtags help more w/ search, conversation

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4 things you should do*• Master Twitter’s advanced search• Livetweet breaking news & events• Crowdsource on Twitter & Facebook• Post photos (newsy, feature & old) on

Facebook

* whatever size your newsroom & wherever it is

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Livetweeting tips• Feed tweets into site (ScribbleLive,

CoverItLive, Twitter widgets) • Don’t transcribe; observe & report• In sports, mix play-by-play & commentary• Use hashtag (& check & engage)• Tweet unfolding breaking news stories• Verify, verify, verify (& correct quickly)• Check facts before you hit “tweet”

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Key developments

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Key developments

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Tweet photos

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Tweet photos

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Tweet details, developments

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Details from scene

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Tweet quotes

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Livetweet briefings

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Livetweet action

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RT other media

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Be the source for news

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Live-tweeting situations• Breaking stories• Trials (if judges permit)• Meetings• Sporting events (staff and/or public tweets:

Friday Night Tweets)• FestivalsRemember to feed site (ScribbleLive, etc.)

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Crowdsourcing tips• Say what you know, what you need to

know• Don’t just ask for help; invite people to tell

their stories, share their photos• Reach broader audience (hashtags, ask on

FB pages of groups w/ interests)

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Crowdsourcing tips• Use Facebook, Twitter, website, paper• Search & crowdsource simultaneously• Be careful about repeating rumors• Seek photos, videos from the community• It doesn’t work every time (what

journalism technique does?)

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Give contact info

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crowdsourcing

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engagement• Post photos (can add links), not updates

• Start conversations (not headlines)

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Feel-good photos

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Breaking news

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Odd photos

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Seasonal photos

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Seasonal photos

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Seasonal photos

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Why converse w/ no link?• Question invites conversation• Engagement w/ question boosts

views/engagement on subsequent links• Builds brand, gain followers• Do you enjoy conversation w/ people

always calling attention to themselves?

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Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• [email protected]