social media tools
DESCRIPTION
These are slides for a workshop about social media use for the Alberta Weekly Newspapers Association.TRANSCRIPT
Social Media:Tools for Journos
Steve ButtryAlberta Weekly Newspapers Association
January 24, 2014#smrural
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Social media toolbox1. Livetweet events &
breaking news2. Search3. Crowdsource4. Monitor community
conversation5. Curate
6. Hashtags7. Lists8. Photos & videos9. Embed content in
stories10.Verification
You’re a journo, not a carrier
Why use• More people in your community use
Twitter than you think• They’re younger than newspaper readers• Produces content for your website• Powerful search function (find sources)• Changes your newsroom culture• Twitter rocks on breaking news
here?
• Many more users• Much info private• Tougher to search• Not as immediate
(less frequent updates)
• Engage, don’t intrude
• Great for breaking news
• Great real-time search
• Engagement not as intrusive
• Hashtags help more w/ search, conversation
4 things you should do*• Master Twitter’s advanced search• Livetweet breaking news & events• Crowdsource on Twitter & Facebook• Post photos (newsy, feature & old) on
* whatever size your newsroom & wherever it is
Livetweeting tips• Feed tweets into site (ScribbleLive,
CoverItLive, Twitter widgets) • Don’t transcribe; observe & report• In sports, mix play-by-play & commentary• Use hashtag (& check & engage)• Tweet unfolding breaking news stories• Verify, verify, verify (& correct quickly)• Check facts before you hit “tweet”
Key developments
Key developments
Tweet photos
Tweet photos
Tweet details, developments
Details from scene
Tweet quotes
Livetweet briefings
Livetweet action
RT other media
Be the source for news
Live-tweeting situations• Breaking stories• Trials (if judges permit)• Meetings• Sporting events (staff and/or public tweets:
Friday Night Tweets)• FestivalsRemember to feed site (ScribbleLive, etc.)
Crowdsourcing tips• Say what you know, what you need to
know• Don’t just ask for help; invite people to tell
their stories, share their photos• Reach broader audience (hashtags, ask on
FB pages of groups w/ interests)
Crowdsourcing tips• Use Facebook, Twitter, website, paper• Search & crowdsource simultaneously• Be careful about repeating rumors• Seek photos, videos from the community• It doesn’t work every time (what
journalism technique does?)
Give contact info
crowdsourcing
engagement• Post photos (can add links), not updates
• Start conversations (not headlines)
Feel-good photos
Breaking news
Odd photos
Seasonal photos
Seasonal photos
Seasonal photos
Why converse w/ no link?• Question invites conversation• Engagement w/ question boosts
views/engagement on subsequent links• Builds brand, gain followers• Do you enjoy conversation w/ people
always calling attention to themselves?
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• [email protected]