Download - Social strategy
Social StrategyTwitter & Google+
TwitterWho are we talking to?
1. Customers - Fans/Players (Multi-Brand Users)
2. Bloggers - Mommy, Reviewers
3. Giveaway-Seekers
TwitterWhat can we do here?
1. Create Links2. Funnel Traffic3. Generate Exposure4. Increase Brand Awareness5. Generate Positive Attitudinal Change
Giveaways
Pop Up SalesGift Card Contests:
RTHashtagFollowCreative AnswerPicture
Humanizing
Engaging:
FavoritingRetweetingFollowingReplying
How do we do it?
TwitterWhat are we saying about ourselves?
"SportsUnlimited.com sells stuff, but the people behind it are smart, sometimes humorous, generous, and genuine."
"We would rather have fun on Twitter than sell you something because you don't go on Twitter to shop."
Be Personal
Engage with people
Create Positive Attitudinal Change
"OMG SportsUnlimited RT me!!!"
Giveaways
Create interesting daily giveaways for RT, Follow, etc.
Stay consistent: Users will remain engaged
Overview
TwitterRecommended Action
1. Mon-Thurs: $25 Gift Card Giveaway
2. Friday: $50 Gift Card Giveaway
3. 1x / Week: Pop Up Sale - 25% Single Product
Google+
Sports Fans
FansPlayersCustomers
Browsers
ReadersWritersNews Seekers
Who are we talking to?
Google+What can we do here?
1. Put Ourselves in a Community2. Become a Resource for Interesting Content3. Share Content4. Create Links5. Increase Brand Awareness
Google+
Interesting and Relevant Posts
PicturesVideosGraphicsArticlesGIFsPolls
How do we accomplish our goals?
This image has 500 shares, 800 +1's in 24 hours. (Via "What's Hot" Google+)
Google+What are we saying about ourselves?
"We love sports, check out this cool stuff."
"We are a resource for cool, sports related media that we find and share."
Google+
Be Interesting
Post Cool Stuff
Become a Resource
Stay Relevant
Be Focused
PicturesVideosGraphicsArticlesGIFsPolls
Overview
Google+Recommended Action
1. Post Blog Articles In Communities
2. Connect with SportsU (upon launch)
3. Contests: Share Image to Enter (Product Giveaway)
Social StrategyAdditional Recommendations:
1. "Tweet/Share Your Purchase!" after checkout
2. Use "Follow" widgets for G+ and Twitter3. Use Email/Site Banner to promote Twitter
Giveaways4. Test Promoted Tweets/Hashtags5. "Tweet That You Want This" on product
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