Download - Soho Prospecting Profile
© 2007 SOHO Prospecting. All rights reserved
History and Mission
Staff Background
Infrastructure
Services & Capabili
Business ProcessesBusiness Processes
Client Profiles
Development Assum
Comparables
SOHO Prospecting OverviewSOHO Prospecting Overview
n
ties
ss
mptions
© 2007 SOHO Prospecting. All rights reserved
SOHO Prospecting Output– Designates that all S
aimed at Internet co
Founded in 2002 onexperience– Dale DeHart – Presi
Our values are that k ti i imarketing service is
quantifiable results.
SOHO Prospecting’SOHO Prospectingcompanies increasethrough excellence execution focused o
History, Values, and MissionHistory, Values, and Mission
= Search-Optimized, High-
SOHO products and services are mpatibility
n over 40 years of industry
ident
ultimately the measure of any th bilit t ds the ability to produce
’s mission is to help growings mission is to help growing e market share and revenues in market strategy and
© 2007 SOHO Prospecting. All rights reserved
on search-optimized technology.
Marcom DevelopmeMarcom Developme
Program Manageme
G hi D i NGraphic Design – N
Copywriting – Rebe
Search Optimization
Search Optimization
Programming – Rod
Key StaffKey Staff
ent – Chris Napolitanoent – Chris Napolitano
ent – Erik Griffin
N th li G ll iNathalie Gallmeier
ecca Wicks
n – John Park
n – Priscila Ramos
drigo Kammer
© 2007 SOHO Prospecting. All rights reserved
Senior expertise in f– Company Branding– Web Development– Internet MarketingInternet Marketing– Internet Advertising
Marketing experiencg– Technology– Retail– Finance– Finance– Medical– NPO
Staff BackgroundStaff Background
four areas
and PR
ce across multiple industries– Municipalities– Agriculture– LegalLegal– Insurance– Construction
© 2007 SOHO Prospecting. All rights reserved
Offices: Glenn Drive building ac
Phase-based Projects– Each project is broken down into
review and provide input each s
Protected Electronic Assets– Internal Development Servers: W– External Hosting Service: on-sit– External Hosting Service: on-sit
redundant networks to prevent o– Internal Documents: backup da
secure offsite medium– LAN is behind a firewall and com
tunnel
Protecting Physical AssetsProtecting Physical Assets– Secure building: access and mo– Document shredding services
InfrastructureInfrastructure
cquired 2006
o individual phases that allow the client to step of the way
Windows & Linuxte backups off-site backups and multi-te backups, off-site backups, and multi-outagesaily to an internal location and stored to a
mmunications are through a VPN secure
onitoring
© 2007 SOHO Prospecting. All rights reserved
Corporate Brand– Corporate Logo/M– Collateral
Web site Develop– Designg– Content– Programming
Internet Marketin– Search Optimizap– Paid Inclusion (P
Services & CapabilitiesServices & Capabilities
ingMessaging/Positioning
pment
ngation (SEO)( )PPC)
© 2007 SOHO Prospecting. All rights reserved
Corporate Logos– Images, icons, text, and
business at a glance
Collateral– Develop the materials np
and establish credibility
Primary Visual PositioninCorporate Name/Logo/– Corporate Name/Logo/
– Stationery Products
“SOHO Prospecting has been invaluable to uoversight. Their professionalism, insight, and tdevelop our new image have been exceptionaldevelop our new image have been exceptional
Michael Mc
Corporate BrandingCorporate Branding
d design elements that communicate your
needed to communicate your message y gy
ng/Taglines/Taglines
s in providing design and branding turnaround time in helping us ”
© 2007 SOHO Prospecting. All rights reserved
.
cGrath, CPA, Financial Advocates
Graphic Design– First step to dramati
Website Developme– See a site come to l
Website ProgrammiCustomized function– Customized functionyour content (e-com
Search-optimized CSearch optimized C– SOHO Prospecting
Hosting Servicesg– Quick load times, m
server settings, back
Website DevelopmentWebsite Development
c impact
entife with functioning navigation
ingns that allow users to better accessns that allow users to better access
mmerce, forms, etc…)
ContentContentdevelops SEO engine-friendly
assive disk space, search-optimized k up protection, and 24/7 support
© 2007 SOHO Prospecting. All rights reserved
“I had been pursuing web site development for aboumeet my needs. But SOHO's did! They worked withd l t f th b it d t d th tdevelopment of the web site, and turned the concept outstanding one and I recommend them very highly!
Bob Scudder, Las
Website DevelopmentWebsite Development
t a year. All the other proposals I received didn't h me to determine the best way to approach
i t lit Th k t SOHO th b it i
© 2007 SOHO Prospecting. All rights reserved
into reality. Thanks to SOHO, the web site is an ”
s Posas Riviera Apartments, Camarillo, California
Search Engine Opti– Get better placemen
engines’ natural/orgearn)
Pay-Per-Click Adve– Maximize the keywo
settings of your PPCsettings of your PPCyou pay)
PromotionPromotion– Internet Press Relea
take advantage of SIndustry Directories:– Industry Directories:relating to your spec
– SOHO Prospecting wnew methods as thenew methods as the
Internet MarketingInternet Marketing
mization (SEO)nt for keyword searches on top search anic listings (these are the listings you
rtising (PPC)ords, bids, creative text, and campaign C ads (these are the listings fo whichC ads (these are the listings fo which
ases: communicate your message and SEO benefits
get listed correctly with directories get listed correctly with directories cific industrywill research, evaluate, and implement
ey become available
© 2007 SOHO Prospecting. All rights reserved
ey become available
Web Design
Development Procewith the first step bedesign.
Alpha Phase consisfunctionality develop
Beta Phase consistsl ti f d t bpopulation of databa
testing team.
Pre production is prPre-production is pr
Business ProcessesBusiness Processes
esses are step-wise constrained eing architecture and conceptual g
sts of programming and pment.
s of content application and Thi i l b tases. This may involve a beta-
rimarily final QA and bug testing
© 2007 SOHO Prospecting. All rights reserved
rimarily final QA and bug-testing.
CalAmp Corp.– Corporate technology– $150M Publicly Held – Site upgrade and con
Tempest Telecom STempest Telecom S– Corporate Technolog– $25M Privately held c
I d t l– Image update, logo,
HSsegue– Homeschooling sociaHomeschooling socia– Branding, web develo
Gold Coast Transit– Ventura County Publ– Updated branding, w
Client ProfilesClient Profiles
y siteCorporation
nsolidation of acquisitions
olutionsolutionsgy sitecompany based on Somera
t l b itcorporate colors, website
al networking siteal networking siteopment, Internet Marketing
lic Transit Agencyweb development
© 2007 SOHO Prospecting. All rights reserved
www.solarelectricals– Southern California
www.cataneselegal– Business Law Firm
www.globalpwr.comProvider of Power G– Provider of Power G
www.cunninghamle– Estate Litigation Law– Estate Litigation Law
www.truenorthleade– Nationally Known MNationally Known M
Client ProfilesClient Profiles
systems.comSolar Installer
.com
mGeneration EquipmentGeneration Equipment
gal.comw Firmw Firm
ership.comanagement Consultancyanagement Consultancy
© 2007 SOHO Prospecting. All rights reserved