Download - South African Airways: 10 tips for running a social media strategy in international markets #ETAS14
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10 Tips For Running Social Media in International Markets
Sizwe MdladlaSAA
@flysaa
Tara TurkingtonFlow Communications
@flowcomms
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IntroductionThe past, the present, the future
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Tip #1: Be honest, be yourself
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Tip #2: Decide what work you want your social media to do
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Tip #3: Find the right partners
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Markets we are currently working in specifically
South AfricaGhanaNigeria
AustraliaNew ZealandHong Kong
Mainland ChinaGlobal
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Tip #4: Know your market, know your product
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Tip #5: Choose platforms for markets. One size does not fit all.
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Tip #6: Make it visual
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Tip #7: Content is king. Have a king-sized content plan.
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Tip #8: Get your page verified. And consolidated on Facebook.
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Tip #9: Take risks. Be adaptable.
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Tip #10: Be positive
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Summary:1. Be honest, be yourself2. Decide social media strategy3. Find the right partners4. Know your market and product5. Choose platforms for markets
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Summary:6. Make it visual7. Content is king. Have a king-sized content plan8. Get verified9. Take risks10. Be positive
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Thank you
Sizwe MadlalaSAA
@flysaa
Tara TurkingtonFlow Communications
@flowcomms