south african airways: 10 tips for running a social media strategy in international markets #etas14
DESCRIPTION
Presentation at #ETAS14 by Sizwe Madladla and Tara Turkington for South African AirwaysTRANSCRIPT
10 Tips For Running Social Media in International Markets
Sizwe MdladlaSAA
@flysaa
Tara TurkingtonFlow Communications
@flowcomms
IntroductionThe past, the present, the future
Tip #1: Be honest, be yourself
Tip #2: Decide what work you want your social media to do
Tip #3: Find the right partners
Markets we are currently working in specifically
South AfricaGhanaNigeria
AustraliaNew ZealandHong Kong
Mainland ChinaGlobal
Tip #4: Know your market, know your product
Tip #5: Choose platforms for markets. One size does not fit all.
Tip #6: Make it visual
Tip #7: Content is king. Have a king-sized content plan.
Tip #8: Get your page verified. And consolidated on Facebook.
Tip #9: Take risks. Be adaptable.
Tip #10: Be positive
Summary:1. Be honest, be yourself2. Decide social media strategy3. Find the right partners4. Know your market and product5. Choose platforms for markets
Summary:6. Make it visual7. Content is king. Have a king-sized content plan8. Get verified9. Take risks10. Be positive
Thank you
Sizwe MadlalaSAA
@flysaa
Tara TurkingtonFlow Communications
@flowcomms