Spider-Man: A Legacy in Film
Defining A Genre
TOTAL GLOBAL BOX OFFICE
$2.5 Billion
• Worldwide Total $750 MM Box Office
• Opened at #1 in 46 Territories
• Top 3 gross of all time in 20 territories
Relaunching the Franchise
Film Info
GENRE:
TARGET:
GLOBAL RELEASE DATES:
DVD RELEASE:
Action/Adventure (3D)
All Ages
April 16 - May 2, 2014
Q4 2014
Film Synopsis
In The Amazing Spider-Man™ 2, for Peter Parker, life is busy – between taking out the bad guys as Spider-Man and spending time with the person he loves, Gwen, high school graduation can’t come quickly enough. Peter hasn’t forgotten about the promise he made to Gwen’s father to protect her by staying away – but that’s a promise he just can’t keep. Things will change for Peter when a new villain, Electro, emerges, an old friend, Harry Osborn, returns, and Peter uncovers new clues about his past.
An Amazing Cast
ANDREW GARFIELD AS PETER PARKER
EMMA STONE AS GWEN STACY
Spectacular Supporting Cast
JAMIE FOXXAS ELECTRO
DANE DEHAANAS HARRY OSBORN
Spectacular Spider Fans
Girls are caught in his web
Retail Powerhouse
Tentative Marketing Calendar
JULY 12Comic-Con presentation and image reveal
NOV 15Teaser One-Sheet and Trailer Launch Event
FEB 7
2nd trailer in cinemas
APR 1-5International Publicity Tour in key cities
APR 13-30
Outdoor & Core TV Campaign
Short-Lead Marketing CalendarAPRIL 1
* Subject to change
*
MAY 2April 1-12: International Publicity Tour
April 4-5 : Final In-Theater Trailer
April 6 – 30: U.S. Outdoor and Core TV Campaign
April 13 : MTV Movie Awards
April 13-14 : U.S. Press Junket
April 21- May 3: U.S. Talkshow Appearances
April 21-May 2: Field Market Activity
FILM
RE
LE
AS
ES
Style Guide Creative
Hi-Render Art
Style Guide Creative
Situational Art
Comic-Con Buzz
“Comic-Con: 'Amazing Spider-Man 2' Wows … received the convention's loudest applause
yet!”“The love for the Spidey
franchise at Comic-Con is palpable”
“I'm psyched for the movie and I'm still buzzing from the energy of the panel. This is why I come to Comic-Con.”
Comic-Con Photo Spread
Comic-Con Photo Spread
Comic-Con Photo Spread