Spider-Man: A Legacy in Film

Defining A Genre

TOTAL GLOBAL BOX OFFICE

$2.5 Billion

• Worldwide Total $750 MM Box Office

• Opened at #1 in 46 Territories

• Top 3 gross of all time in 20 territories

Relaunching the Franchise

Film Info

GENRE:

TARGET:

GLOBAL RELEASE DATES:

DVD RELEASE:

Action/Adventure (3D)

All Ages

April 16 - May 2, 2014

Q4 2014

Film Synopsis

In The Amazing Spider-Man™ 2, for Peter Parker, life is busy – between taking out the bad guys as Spider-Man and spending time with the person he loves, Gwen, high school graduation can’t come quickly enough. Peter hasn’t forgotten about the promise he made to Gwen’s father to protect her by staying away – but that’s a promise he just can’t keep. Things will change for Peter when a new villain, Electro, emerges, an old friend, Harry Osborn, returns, and Peter uncovers new clues about his past.

An Amazing Cast

ANDREW GARFIELD AS PETER PARKER

EMMA STONE AS GWEN STACY

Spectacular Supporting Cast

JAMIE FOXXAS ELECTRO

DANE DEHAANAS HARRY OSBORN

Spectacular Spider Fans

Girls are caught in his web

Retail Powerhouse

Tentative Marketing Calendar

JULY 12Comic-Con presentation and image reveal

NOV 15Teaser One-Sheet and Trailer Launch Event

FEB 7

2nd trailer in cinemas

APR 1-5International Publicity Tour in key cities

APR 13-30

Outdoor & Core TV Campaign

Short-Lead Marketing CalendarAPRIL 1

* Subject to change

*

MAY 2April 1-12: International Publicity Tour

April 4-5 : Final In-Theater Trailer

April 6 – 30: U.S. Outdoor and Core TV Campaign

April 13 : MTV Movie Awards

April 13-14 : U.S. Press Junket

April 21- May 3: U.S. Talkshow Appearances

April 21-May 2: Field Market Activity

FILM

RE

LE

AS

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Style Guide Creative

Hi-Render Art

Style Guide Creative

Situational Art

Comic-Con Buzz

“Comic-Con: 'Amazing Spider-Man 2' Wows … received the convention's loudest applause

yet!”“The love for the Spidey

franchise at Comic-Con is palpable”

“I'm psyched for the movie and I'm still buzzing from the energy of the panel. This is why I come to Comic-Con.”

Comic-Con Photo Spread

Comic-Con Photo Spread

Comic-Con Photo Spread