Download - Sports PR Lecture #4, 9.24
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Sport Public RelationsLecture: 9.24.13
University of CincinnatiBy Jackie Reau
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Current Events Quiz
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Tonight’s Lecture TopicCommunity RelationsContent Development
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Community Relations1)Why is it important? Is it?2)Aspects of Community Relations or Cause Marketing.
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Community Relations1)Why is it important? Is it?2)Aspects of Community Relations or Cause Marketing.
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Community Relations1)How will you take a leadership approach in the community with your event, cause?2)Will you partner with another organization with a similar mission?
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Community Relations1)How will you take a leadership approach in the community with your event, cause2)Will you partner with another organization with a similar mission?
http://www.youtube.com/watch?v=TuuTlQ0FzEU
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Community RelationsIn-Class Exercise
1)Your new Cincinnati restaurant is opening in October and you want to leverage a sports-related cause marketing campaign.2)Target Audience: women, ages 25-453)Budget: $15,000
1) What is your concept, partnership, timeline,PR initiatives and how will you track results?
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Content for PR Pros
1)News release2)Media Alert3)White Paper 4)Email correspondence5)Customer Service response letter
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News Release
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White PaperPositions organization as a thought leader
1)Focus on an issue or problem2)Overview/background3)Current issues affecting problem4)Solutions5)Timeline
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Email CorrespondenceDear Mr. Smith,
Thank you for your interest in University of Cincinnati men’s basketball tickets per the email you me sent last evening.
I have forwarded your information to John Cooper in our ticket office who will contact you before noon today.
If you have any additional questions, please contact me at 556-1212.
Best,Whit BabcockAthletic Director
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Customer Service letter responseMs. Smith,
Thank you for taking the time to share your comments about a recent concern you experienced at Fifth Third Arena.
First, allow me to apologize for your negative experience at the University of Notre Dame game. I can assure you that we value all of our fans and do not tolerate such actions as you experienced by our usher crew.
I have personally addressed the situation with our head of ushers so we can avoid such instances in the future.
To that end, I want to invite you and a guest to join me at a future men’s basketball game at your convenience. I have asked John in our ticket department to follow up with you directly.
Best,Whit BabcockAthletic Director