Download - Stanford MarketingGroup Infosession
StanfordMarketingGroup InfosessionThursday, October 2nd, 2008
Agenda.
What marketing is & why it’s importantWho we are & what we have to do with marketingOur eventsOur projectsHow to joinQ&A
What is marketing?
Marketing is the process of creating, communicating, delivering, and exchanging offerings to satisfy the needs and wants of consumers in a profitable way.
American Marketing Association (AMA)
& The Chartered Institute of Marketing (CIM)
What is business?
A business is an economic system designed to exchange goods and/or services with consumers.
A breakdown of marketing.
PeopleProduct Price Place Promotion
Positioning, benefits (both tangible and intangible, brand equity, packaging
Market selection, customer segmentation, market sizing
Price leader vs. price follower, elasticity analysis, skim vs. penetration pricing, perceived value
Channel selection, brand/store loyalty, channel margins, channel support (financing, training)
Marketing message/motive, medium, pull and/or push strategy
Who we are.
Stanford Marketing Group was launched in Fall 2007 to provide undergraduates at Stanford with basic marketing knowledge as well as real-life experience for those interested in exploring opportunities in marketing.
We are the first & only marketing-focused undergraduate organization at Stanford University.
Board of Directors2008-2009
Sally Chang Cecilia Yang
Co-CEOs
Ken Kao Nam Hyunh
Lillian Tsay Kelly McGrath
Revti Gupta Isabella Tang
CFORecruiting Director
VP Corporate Relations
VP EventsVP Publicity
General resources / events
Open to the public. Purpose: Provide marketing-related knowledge & insight to students interested in the industry.
Marketing projects.
Application-based process. Purpose: Provide an opportunity for motivated students to make an impact on real-world marketing projects
Marketing 101.
Christian Wheeler
GSB Professor
Marketing Fundamentals
Baba Shiv
GSB Professor
Advertising & Brand Building
Azhim Wazar
GSB Professor
Global Marketing
Paul Kim
VP Marketing @ Mozilla
Community-Powered Branding
General resources / events
General resources / events
Carol Dweck
Psychology Professor
How people’s beliefs influence their achievement in learning environments
SMG
Wine & Cheese Mixer
Members-only event
SMG & GSB
Marketing Panel
General Mills, Clorox, Fleishman-Hillard
SMG
Business Etiquette
SMG
Team-building dinner
Members-only event
How to attend events / access our general resources.
Turn in a request for subscriptionApplication online (stanfordmarketinggroup.com)
Marketing projects. 2008-2009.
Teams of four marketers, led by project director.
Marketing projects. 2007-2008.
Competitive analysis for food & beverage marketing agency.Online advertising for start-up through Google Marketing Challenge.Community-powered marketing campaign for Firefox.Report on corporate on-campus marketing practices for Uuni.
How to join our marketing teams.
Timeline:– Fall: selecting marketing teams– Winter to mid-spring: projects
Recruiting process:– Applications online (stanfordmarketinggroup.com)– Applications due Monday, October 13, 2008 11:59pm– One round of marketing-centric fit interviews– Decisions made by October 30, 2008
How to join our leadership.
Position: Executive InternCriteria: freshman or sophomore.
Application process (deadlines same as Marketing Team): – Applications online (stanfordmarketinggroup.com)– Applications due Monday, October 13, 2008 11:59pm– One round of interviews– Decisions made by October 30, 2008
StanfordMarketingGroupQ&A