Download - Starbucks buyer persona
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Starbucks overOctober, 2015
karin ulloa
Buyer Persona Overview
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Miranda delouBackground:
● Successful college Student Major in Marketing● Part-time at a fashion company● Loves to go to the library, use social media, and healthy lifestyle
Demographics:● Female● 18-25● $ 30,000● Urban
Identifiers:● Heavy Social Media interaction● Outgoing and goal oriented
The woman of the future
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Miranda delouGoals:
● Become an expert and opinion leader in her field ● Keep herself focus on her career, education, and future
Challenges:● Having enough time to network, school chores, and exercise● Life work balance
How we help:● Provide energy and ability to short-cut work effectively● Make it easy to focus and re-charged every day
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Miranda delouReal quotes:
● “It’s being difficult to balance work, school, and personal relationships in the past.”
● “I don’t have enough time to do all my chores because I am always tired.”
Common objections: ● “I am worried I won’t finish my chores when I am too tired.”● “I don’t want to spend that much money on coffee.”
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Miranda delouMarketing Messaging:
● A cup of your favorite beverage can change your whole day● A place where you can study, hang-out, and relax ● Just sit and receive the best customer service ● We’ll help you be successful in your life-work balance refreshing,
recharging, and motivating your senses
Elevator pitch:We give you a great experience that brings the best out of you, to help you think, relax, and create shortcuts to get to the places you need to go
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Social networksthat are very visual & provide opportunity to share experiences
Instagram, Pinterest, Snapchat
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Social messaging● twitter: “Good Morning #UFStudents &
#HappyFinalsweek ~ But first, your coffee...”
● Instagram: “Drink of the day -> … Which one is your favorite?”
● Facebook: “Have you tried our new Oreo vanilla frappucino? $2 off today #Treadisonus”