Starbucks overOctober, 2015

karin ulloa

Buyer Persona Overview

Miranda delouBackground:

● Successful college Student Major in Marketing● Part-time at a fashion company● Loves to go to the library, use social media, and healthy lifestyle

Demographics:● Female● 18-25● $ 30,000● Urban

Identifiers:● Heavy Social Media interaction● Outgoing and goal oriented

The woman of the future

Miranda delouGoals:

● Become an expert and opinion leader in her field ● Keep herself focus on her career, education, and future

Challenges:● Having enough time to network, school chores, and exercise● Life work balance

How we help:● Provide energy and ability to short-cut work effectively● Make it easy to focus and re-charged every day

Miranda delouReal quotes:

● “It’s being difficult to balance work, school, and personal relationships in the past.”

● “I don’t have enough time to do all my chores because I am always tired.”

Common objections: ● “I am worried I won’t finish my chores when I am too tired.”● “I don’t want to spend that much money on coffee.”

Miranda delouMarketing Messaging:

● A cup of your favorite beverage can change your whole day● A place where you can study, hang-out, and relax ● Just sit and receive the best customer service ● We’ll help you be successful in your life-work balance refreshing,

recharging, and motivating your senses

Elevator pitch:We give you a great experience that brings the best out of you, to help you think, relax, and create shortcuts to get to the places you need to go

Social networksthat are very visual & provide opportunity to share experiences

Instagram, Pinterest, Snapchat

Social messaging● twitter: “Good Morning #UFStudents &

#HappyFinalsweek ~ But first, your coffee...”

● Instagram: “Drink of the day -> … Which one is your favorite?”

● Facebook: “Have you tried our new Oreo vanilla frappucino? $2 off today #Treadisonus”