STARTUP MARKETING 101

The young entrepreneur / David Kelly ©

Alex Barrera (@abarrera)alex@press42.com

HELLO MY NAME IS...

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

What is an entrepreneur?

500px life / The photo flend ©

My son is now an 'entrepreneur.' That's what you're called when you don't have a job.“ Ted Turner

500px life / The photo flend ©

Entrepreneur’s world

Jungle Jim/ Steve Gubin ©

EVERYONE?

What is a STARTUP?

Boxfish, Live guide / Aidan C ©

4 INGREDIENTS

Seasoned salt ingredients / Lucy Vaserfirer ©

INVESTORS

Blue / Marcel Bakker ©

CEO John / Stephen Caissie ©

Your boss

YOU

Hats / Sergio Trentin ©

The multi-hat employee

The unexpected / Nino Shisano ©

PRODUCT CYCLE

PRODUCT BUILDING

Lunchtime atop a skyscraper / Martin Cauchon ©

IDEAS

PRODUCTDATA

Build

Measure

Learn

Lean startup cycle

Dreams of new explorations / Marco Soggetto ©

Marketing plan

San Fermin, sweat & wine / Jordi Cohen ©

NO PLAN

We can do it / Filippo Giordano ©

exploraTIOn

How do we validate hypothesis?

exploraTIOn: techniques1. Observation2. Recreation of the problem3. Interviews

How do we validate hypothesis?

L’il explorer /Jie Alt’z ©

exploraTIOn: Record & measure

How do we validate hypothesis?

L’il explorer /Jie Alt’z ©

PITCH: Smoke testLanding pageEmail or callFake adDirect pitchKickstarter

How do we validate hypothesis?

PITCH: Smoke test Money $$$Intention letteremail addressesTweetTimeMeetingUse our API

How do we validate hypothesis?

Concierge

How do we validate hypothesis?

Wizard of Oz

How do we validate hypothesis?

MVP

Susan Cain / Wired ©Rocky candy / Adrian Klein ©

Where do we fit?

Community manager

Phil Hyldgaard / Tanner Wendell ©

Susan Cain / Wired ©

Pitching / PR

Hackers / Barriotic Witch ©

GROWTH HACKER

AARRR Metrics

A/B testing

Stairs to heaven / Artem Verkhoglyad ©

Metrics (Global / User based)

Stairs to heaven / Artem Verkhoglyad ©

Email optimization

Stairs to heaven / Artem Verkhoglyad ©

Customer experience

Stairs to heaven / Artem Verkhoglyad ©

Surveys

Stairs to heaven / Artem Verkhoglyad ©

THANK YOU!Alex Barrera (@abarrera)

alex@press42.com

http://www.slideshare.net/press42 Alex Barrera (@abarrera)