Transcript
• Raisingmoney• ProductDevelopment• Selling
• Articulating Your“Why”• Calculating TAM• Market Interviews• DefiningPersona&Beachhead
WhoCares?
• BuyerPersona– Whatdotheycareabout?– Whatdotheyread?– Whataretheircareeraspirations?
• “UnreliableNarrator”–MarketInterviews
• FocusonEndUsers(EndUser≠Customer)
• TAM&BeachheadMarket
WhyMe?
• WhatIsYourUniqueAdvantage?
• WhyShouldInvestorsandCustomersSay“Yes”?
• WhatDistributionAccessDoYouHave?
• HowIsYourBusinessModelUnique?
Twitter:@michael_diamond
Email:[email protected]
Website:www.michaeldiamond.com
True North
Reflec%ons)on)over)40)Great)Quotes)That)Just)Might))Inspire)You)To)Be)Your)Best!
Michael!Diamond!www.michaeldiamond.com!