![Page 1: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/1.jpg)
Storytelling on social media
Rachel Extance @RachelExtance#CambSMmeetup
![Page 2: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/2.jpg)
What is a story?● People - who is it about?● Drama - what’s happening?● Resolution - how did it end?
#CambSMmeetup
![Page 3: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/3.jpg)
Why tell stories?
● They’re all about people● We love hearing them● More than 300 million people watch Instagram stories● 1 in 5 Instagram stories results in a direct message
#CambSMmeetup
![Page 4: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/4.jpg)
Stories are powerful...
#CambSMmeetup
...they shape our view of the world
![Page 5: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/5.jpg)
What sorts of stories can you tell?
● Something which happened to you● A way you helped● How people can achieve something they want to do
#CambSMmeetup
![Page 6: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/6.jpg)
The Golden Rule:
Focus on your reader
#CambSMmeetup
![Page 7: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/7.jpg)
Who are you?
#CambSMmeetup
![Page 8: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/8.jpg)
![Page 9: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/9.jpg)
![Page 10: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/10.jpg)
How can you use stories in your social media?
#CambSMmeetup
![Page 11: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/11.jpg)
Go behind the scenes
#CambSMmeetup
![Page 12: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/12.jpg)
#
#thisweekatSookio
#CambSMmeetup
![Page 13: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/13.jpg)
What do people know about your field of expertise?
#CambSMmeetup
![Page 14: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/14.jpg)
Text? Pictures? Video? Link?What format should you use?
#CambSMmeetup
![Page 15: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/15.jpg)
Take them on a journey
#CambSMmeetup
![Page 16: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/16.jpg)
#CambSMmeetup
![Page 17: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/17.jpg)
#CambSMmeetup
![Page 18: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/18.jpg)
#CambSMmeetup
![Page 19: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/19.jpg)
#CambSMmeetup
![Page 20: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/20.jpg)
#CambSMmeetup
![Page 21: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/21.jpg)
Use an image to tell a story
#CambSMmeetup
![Page 22: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/22.jpg)
#CambSMmeetup
![Page 23: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/23.jpg)
Share your knowledge
#CambSMmeetup
![Page 24: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/24.jpg)
Curate a story
#CambSMmeetup
![Page 25: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/25.jpg)
Use Twitter Moments
#CambSMmeetup
![Page 26: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/26.jpg)
#CambSMmeetup
![Page 27: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/27.jpg)
Storytelling in a nutshell
Use stories to:
● Go behind the scenes● Take people on a journey● Show people how to do something● Share how you solved a problem● Share your experience and what you’ve learned
Be yourself
Inform, educate, entertain
Find the medium which works for you #CambSMmeetup
![Page 28: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/28.jpg)
Thank you
#CambSMmeetup
![Page 29: Storytelling on social media - Lenka Koppova · Storytelling in a nutshell Use stories to: Go behind the scenes Take people on a journey Show people how to do something Share how](https://reader030.vdocument.in/reader030/viewer/2022040909/5e80d9a8337754346812cc06/html5/thumbnails/29.jpg)
extance.co.uk@RachelExtance #CambSMmeetup