Storytelling on social media

Rachel Extance @RachelExtance#CambSMmeetup

What is a story?● People - who is it about?● Drama - what’s happening?● Resolution - how did it end?

#CambSMmeetup

Why tell stories?

● They’re all about people● We love hearing them● More than 300 million people watch Instagram stories● 1 in 5 Instagram stories results in a direct message

#CambSMmeetup

Stories are powerful...

#CambSMmeetup

...they shape our view of the world

What sorts of stories can you tell?

● Something which happened to you● A way you helped● How people can achieve something they want to do

#CambSMmeetup

The Golden Rule:

Focus on your reader

#CambSMmeetup

Who are you?

#CambSMmeetup

How can you use stories in your social media?

#CambSMmeetup

Go behind the scenes

#CambSMmeetup

#

#thisweekatSookio

#CambSMmeetup

What do people know about your field of expertise?

#CambSMmeetup

Text? Pictures? Video? Link?What format should you use?

#CambSMmeetup

Take them on a journey

#CambSMmeetup

#CambSMmeetup

#CambSMmeetup

#CambSMmeetup

#CambSMmeetup

#CambSMmeetup

Use an image to tell a story

#CambSMmeetup

#CambSMmeetup

Share your knowledge

#CambSMmeetup

Curate a story

#CambSMmeetup

Use Twitter Moments

#CambSMmeetup

#CambSMmeetup

Storytelling in a nutshell

Use stories to:

● Go behind the scenes● Take people on a journey● Show people how to do something● Share how you solved a problem● Share your experience and what you’ve learned

Be yourself

Inform, educate, entertain

Find the medium which works for you #CambSMmeetup

Thank you

#CambSMmeetup

extance.co.uk@RachelExtance #CambSMmeetup