Download - Storytelling & Sustainability
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Designed by
Engaging and motivating through great stories
Storytelling &
Sustainability
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Sustainable Management
is a keyword in the corporate strategy
of the 21st century
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Only in 2009, global new investment in
$162 billionsustainable energy reached
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And the attitude of companies towards
an important indicator of quality
THE GLOBAL 100
RANK COMPANY GREEN SCORE
1
2
3
4
5
6
7
IBM 100.00
99.33
98.51
96.40
94.18
91.48
91.40
Hewlett-Packard
Johnson &Johnson
Sony
GlaxoSmithKline
Novartis
Deutsche Telekom
sustainability issues became
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In the USA, 88% of executives report
their company is “going green”
Fonte: Gibbs & Soell Sustainability Report 2010
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But only 29% of executives
the majority of businesses are really committed
and 16% of consumers believe that
Fonte: Gibbs & Soell Sustainability Report 2010
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That means stakholders are
not truly engaged
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We believe that happens because mostcompanies are concerned about proposing
sustainable improvements
WaterEnergyWaste
BiodiversityLabor & Equity
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In order to gain prominence
as a sustainable company
WaterEnergyWaste
BiodiversityLabor & Equity
SUSTAINABLECOMPANY
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Presenting results that seems to
please their stakeholders
WaterEnergyWaste
BiodiversityLabor & Equity
SUSTAINABLECOMPANY
EmployeesConsumersCommunityGovernment
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While in fact, it should happen
in a different way
WaterEnergyWaste
BiodiversityLabor & Equity
SUSTAINABLECOMPANY
EmployeesConsumersCommunityGovernment
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Firstly, you gotta identify changes that
stakeholders expect from the company
EmployeesConsumersCommunityGovernment
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Bringing that challenges into corporate culture
SUSTAINABLECOMPANY
EmployeesConsumersCommunityGovernment
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Which will lead to different resolutions, thatcan benefit all involved in the cycle
WaterEnergyWaste
BiodiversityLabor & Equity
SUSTAINABLECOMPANY
EmployeesConsumersCommunityGovernment
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Therefore, involving stakeholders
is the starting point
WaterEnergyWaste
BiodiversityLabor & Equity
SUSTAINABLECOMPANY
EmployeesConsumersCommunityGovernment
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SUSTAINABLECOMPANY
By motivating people in&around the company
to spread ideas that matter to them and
share their experiences
EmployeesConsumersCommunityGovernment
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So, how to create a context to
TELLTOUCH &
ENGAGE
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Telling Great Stories
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People need to see and experience things
so they can believe it
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Stories approaches people to facts
and show how their conflicts are overcome
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Stories can change people’s points of view
and influence their lives
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So how storytelling is helping brands to
MOTIVATE &
MAKE PEOPLE ACT
for sustainability?
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Let’s see some examples
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case #1
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Kiva is a non-profit organization that lets you lendto a specific entrepreneur in developing countries
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It connects the lender and the entrepreneur
with a great new story in each lending
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Stories that touch people, who help others
to lift themselves out of poverty
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countries represented by Kiva Lenders
volunteers
98,65% repayment rate
450
The results?
$205.000.000 in loans
909.133 users
211
&
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case #2
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sustainable practices in their everyday lives
Sustainable Living Contestwas made for Pepsico employees to tell about
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Over employees from countries of South America shared their experiences
3400 7
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And people voted for the person who had
the most inspiring story of sustainable life
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Like the routine of Lilian, one of the 10 finalists
CLICK TO PLAY
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These are only two of many examplesof the power of storytelling to inspire and motivate people
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stories stand the test of time.
Reports, numbers and racional argumentsare easily forgotten, but
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Are you ready to tell yours?
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Check more about brands and storytelling clicking at