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Strategic Enrollment Management 101
Presented by: Rob Steinmetz, Ed.D.
YESS Summit - Friday, April 19, 2019
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Overview
•What is Strategic Enrollment Management (SEM)?
•Enrollment Data Trends
•2018-2021 SEM Plan
•Discussion
2
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Question??
• What’s the name of the college’s student success initiative?
Yes to Equitable Student Success (YESS)
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Unified Planning
Strategic Plan
• Student Success• Transformation through Opportunity
President’s Workplan
• Opportunity • Equitable Student Success
YESS Plan
• Completion• Opportunity Gap
SEM Plan
• Student Opportunity (Access)• Student Success
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YESS Focus Areas• Build a Foundation for Guided
Pathways
• Continue PCC’s Commitment to Diversity, Equity and Inclusion
• Increase Data and Technology Capacity
• Implement a Strategic Enrollment Management Plan
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What is Strategic Enrollment Management?
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SEM Fundamental: The FunnelProspect
AdmitAcademically Placed
RegisteredPaid
RetainedGradAlum
Prospect
Paid
Registered
Oriented and Placed
Admitted
Graduated and AlumRetained
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Key Areas of Enrollment Management
•Marketing and Recruitment – “Sales”
•Onboarding – “Process, Communication and Service”
•Student Success – “Engagement and Relationships”
•Opportunity Gap – “Culturally Responsive”
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Philosophical Underpinnings
•Large scale – foundational
•Data informed
•Collaborative
•Supported financially
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Data
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0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
PCC Enrollment (FTE)
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Question??
• Three years after they start, what percentage of our full-time degree-seeking students have not graduated, transferred to another school or continued to attend PCC?
47%
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By the End of 3 Years Our Students
16 complete a PCC credential
17 transfer w/out completing a credential
20 are still attending PCC
47 are no longer enrolled
= 33% Graduation/ Transfer Rate
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75%
82%
66%
72%
75%
79%
75%
85%International
2+ Races
White
Hispanic
Pacific Islander
Black/African American
Asian
American Indian / Alaskan
Credit Completion Rate by Race/Ethnicity(Fall 2016)
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2018-2021 SEM Plan
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Question??
• What percentage of our students say they are coming to PCC to attain an associate degree?
74.6% 81.6% plan to transfer (= 7% plan to transfer w/ no
degree)
Source: SENSE, PCC 2018 (up from 73% in ‘09)
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Strategic Enrollment Management (SEM) Initiatives
• Recruitment •Marketing• Technology
Prospect Management
• Process and Communications
• Enrollment Advisors
Enrollment Services •Advising and
Registration Sessions
• EAB Navigate
Onboarding
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Marketing and Recruitment• Recruitment
• Hiring recruitment staff• Expansion of proactive
outreach• Focus on high school, adult
and online
• Marketing• Website revision• Social media• Web search
• Technology• EnrollmentRX expansion• Automated
communications• Data analytics
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Onboarding• Process and Communications
• Process mapping• Communications audit and comprehensive calendar
• Enrollment Advisors• Outbound communications• Direct student assistance focused on admissions, registration, student accounts and
financial aid
• Advising and Registration Sessions• All new degree-seeking students• Focus on personal advising and completing registration
• EAB Navigate• Self-service onboarding• Advisor tools, early alert, event management and communications
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Question??
• What percentage of our students believe they are prepared academically to succeed in college?
82%
- Source: SENSE, PCC 2018
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Student Success and the Opportunity Gap
• Guided Pathways
• Advising Redesign
• Gateway courses
• Strategic course scheduling
• Practice and policy changes• Men of color• Pathways to Opportunity
• Support for resource centers
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DiscussionSend additional questions and comments to: [email protected]