Download - Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

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Page 1: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

Hashtag #NSAweb24speaker@truenature [email protected]

630-774-8350Jeffkorhan.com

Street SmartStreet SmartSocial Media Marketingg

Presented by Jeff KorhanSpeaker, Marketer, Consultant

June 24, 2009

Page 2: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

S i l M k iSocial Marketing

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 3: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

C i P i i lCommunity Principles

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 4: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

G i F d Th W bGetting Found on The Web

Broadcasting:Broadcasting:1. On the Right Channelsg2. At the Correct Frequency3. With Consistency

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 5: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

Y BlYour Blog

The Cornerstone ofYour Social Media Empire

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 6: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 7: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 8: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 9: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 10: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 11: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 12: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 13: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 14: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 15: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 16: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 17: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 18: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 19: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 20: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 21: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 22: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

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S i l M di S iSocial Media Strategies

1. The Community Builder2. The Social Entrepreneur3. The Entertainer

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 24: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

Sh EShowcase an Event

“The Community Builder”

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 25: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 26: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 27: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 28: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 29: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

H R li ShHost a Reality Show

“The Entertainer”

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 30: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 31: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 32: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

S CSupport a Cause

“The Social Entrepreneur”

©Jeff Korhan and True Nature® 2009#NSAweb24

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©Jeff Korhan and True Nature® 2009#NSAweb24

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VII S i l M di T dVII. Social Media Trends

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 35: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

Y SYour Success 1. Web 2.0 is Social Platform – Amplifies2 Layered Messaging2. Layered Messaging3. Multi-Media Approach – Keeps it Real!pp p4. Complements your Current Marketing5. Build Your System to get Results

©Jeff Korhan and True Nature® 2009#NSAweb24

Page 36: Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

Jeff Korhan [email protected]

630-774-8350

©Jeff Korhan and True Nature® 2009#NSAweb24

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