street smart social media marketing: strategies for building a community of loyal fans and customers
DESCRIPTION
Strategy and culture are two vital considerations for making social media work to your advantage. An appropriate strategy prevents you from falling into the visibility trap – losing sight of practical business results as you glow in the web spotlight. Understanding the nuances of social media culture keeps you within the inner circle of the social networks where business is done.TRANSCRIPT
Hashtag #NSAweb24speaker@truenature [email protected]
630-774-8350Jeffkorhan.com
Street SmartStreet SmartSocial Media Marketingg
Presented by Jeff KorhanSpeaker, Marketer, Consultant
June 24, 2009
S i l M k iSocial Marketing
©Jeff Korhan and True Nature® 2009#NSAweb24
C i P i i lCommunity Principles
©Jeff Korhan and True Nature® 2009#NSAweb24
G i F d Th W bGetting Found on The Web
Broadcasting:Broadcasting:1. On the Right Channelsg2. At the Correct Frequency3. With Consistency
©Jeff Korhan and True Nature® 2009#NSAweb24
Y BlYour Blog
The Cornerstone ofYour Social Media Empire
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
S i l M di S iSocial Media Strategies
1. The Community Builder2. The Social Entrepreneur3. The Entertainer
©Jeff Korhan and True Nature® 2009#NSAweb24
Sh EShowcase an Event
“The Community Builder”
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
H R li ShHost a Reality Show
“The Entertainer”
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
S CSupport a Cause
“The Social Entrepreneur”
©Jeff Korhan and True Nature® 2009#NSAweb24
©Jeff Korhan and True Nature® 2009#NSAweb24
VII S i l M di T dVII. Social Media Trends
©Jeff Korhan and True Nature® 2009#NSAweb24
Y SYour Success 1. Web 2.0 is Social Platform – Amplifies2 Layered Messaging2. Layered Messaging3. Multi-Media Approach – Keeps it Real!pp p4. Complements your Current Marketing5. Build Your System to get Results
©Jeff Korhan and True Nature® 2009#NSAweb24
