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Study visit GRANADA. Granada 10th-11th June, 2010
Emilio J. RomeroCommunication director
AN EXAMPLE OF WINE INDUSTRY
ENTREPRENEURS
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Study visit GRANADA. Granada 10th-11th June, 2010
Family run enterprise which started from scratch
In a context of an emerging sector in the area
Decreasing global vineyard surface
Support from the institutions:
PDO wines (Protected Designation of Origin) Diverse courses related (oenology, viticulture, marketing...)
Promotion of moderate wine consumption
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Study visit GRANADA. Granada 10th-11th June, 2010
Training periods held during harvest campaign (oenology students)
Education followed in a common scheme to enhance local producers know-how (ARD Guadix)
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Study visit GRANADA. Granada 10th-11th June, 2010
Pioneers using renewable energies in wine industry - lessons to learn
IT skills conveyed as ‘things youngsters do’
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Study visit GRANADA. Granada 10th-11th June, 2010
Should we discuss it with a glass of wine?