Study visit GRANADA. Granada 10th-11th June, 2010

Emilio J. RomeroCommunication director

AN EXAMPLE OF WINE INDUSTRY

ENTREPRENEURS

Study visit GRANADA. Granada 10th-11th June, 2010

Family run enterprise which started from scratch

In a context of an emerging sector in the area

Decreasing global vineyard surface

Support from the institutions:

PDO wines (Protected Designation of Origin) Diverse courses related (oenology, viticulture, marketing...)

Promotion of moderate wine consumption

Study visit GRANADA. Granada 10th-11th June, 2010

Training periods held during harvest campaign (oenology students)

Education followed in a common scheme to enhance local producers know-how (ARD Guadix)

Study visit GRANADA. Granada 10th-11th June, 2010

Pioneers using renewable energies in wine industry - lessons to learn

IT skills conveyed as ‘things youngsters do’

Study visit GRANADA. Granada 10th-11th June, 2010

Should we discuss it with a glass of wine?