Sustainable Assets for Agriculture Markets Business and Trade (SAAMBAT) & Khmer Agriculture Suite (KAS)
Dr. Ty MakararavyDigital Technology Coordinator
15 July 2020Sunway Hotel Phnom Penh
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Project at a Glance
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Executing Agency Ministry of Rural Development (MRD)
Implementing Agencies MRD, MEF, TSC, Center for Policy Studies
Signed date 12 Sep 2019
Start Date and End Date 01/01/2020 – 31/12/2025
Project Cost USD 65.2m + USD 57.6m (EIB) + Funding Gap
Project Finance IFAD Loan, IFAD Grant, RGC, European Investment Bank (EIB)
Sector Agriculture, Rural Economic Development
Themes Rural infrastructure, Skill Development, Enterprise Development, Digital Technology
Target Area 50 “Economic Poles” selected based on ASPIRE and AIMS
Goal Reduce Poverty and Enhance Food Security
Development Objective Sustainably increase productivity of youth, enterprises and the rural economy
About Techo Startup Center (TSC)
▪ An entity established under an innovation arm of MEF▪ Supercharge an ecosystem where startups innovate and
grow▪ Run as an accelerator (technical mentorship)▪ Focus Area: Tech Startup, Platform Innovation▪ Visit us at https://techostartup.center
5MEF: Ministry of Economy and Finance
Role of TSC in SAAMBAT
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COMPONENT 1VALUE CHAIN INFRASTRUCTURE
COMPONENT 2SKILL, TECHNOLOGY AND ENTERPRISE
Skill for Rural Youth
Digital Technology and Enterprise for Rural Value Chain
Policy Research and Strategic Studies
1 2
2.1
2.2
2.3
What TSC do in SAAMBAT
Improve accessibility of
agricultural products to the
market through digital
technology
Empower rural economy through
digital technology
Partner with key chain actors
and startups to solve
production and distribution
problems
SAAMBAT
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KAS CORE PLATFORM
Collect and analyze data from various sources by means of automation and semi-automation to serve the basis of any innovative applications
KAS SATTELITE APPLICATIONS
Be developed under different service providers whose applications (i.e KAS-FRESH, KAS-MARKET, KAS-KONTRA, KAS-TRACK, and KAS-BOOK, etc.) will share the data with the core platform
CHALLENGE FUND
Provide grants to startups in digital agriculture value chains to support development and testing of innovative digital applications
OUTREACH CAMPAIGN
Provide digital literacy, encourage adoption and link innovators to value chain actors (farmers, traders and entrepreneurs)
PARTNERSHIPS WITH PRIVATE
SECTOR
Form partnerships with commercial partners for roll-out of applications linked to KAS through downstream activities of Sub-component 2.2
RESEARCH AND BUILDING DIGITAL
ECOSYSTEM FOR AGRICULTURE
VALUE CHAINS
Conduct researches to identify issues and needs of value chain actors aiming to develop a favorable digital ecosystem.
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What is Khmer Agriculture Suite (KAS)?
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An open digital platform for agricultural value chains by harnessing the power of emerging technology
and innovation to address main challenges in productivity and distribution.
Agriculture Sector
Source: https://www.statista.com/statistics/438728/share-of-economic-sectors-in-the-gdp-in-cambodia/
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Snapshot of Digital Statistics in Cambodia
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8.3Musers
1.9Musers
720Kusers
500Kusers
200Kusers
330Kusers
15.2MPopulation
0.52%Fixed-line Subscription
117%Mobile Subscription
84% Internet Subscription
10% Household Broadband
6(3 share > 90%)Mobile Operators
36Internet Service Provider
PEN
ETR
ATI
ON
SOC
IAL
MED
IAST
ATI
STIC
S
Source: MPTC (2019), National Census (2019), and Hootsuite (2019)
50,000+KMLand Fiber Optical Network
Challenges in Agriculture Value Chains
Source: ADB. 2017. E-Agriculture Platform for Kampong Cham Province—Kingdom of Cambodia. Mandaluyong.
Recommendations
Adopt a climate-smart agriculture
approach
Link stakeholders via an agri-business
portal
Make farm credit available
Manage production risks
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Programme Approach
ASPIRE
Production
Technology
Marketing Support
Climate Resilience
AIMS
Marketing Support
SAAMBAT
Infrastructure
Water and Energy
Skills, Technology
and Enterprise
Gov’t
Agencies
Associations
/Coops
Donor
Agencies
Private
Sector
Projects
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Digitalization & Covid-19
▪ Consumer access to the internet has been rising rapidly but is dominated by the 15-25 age group.*
▪ Firms’ adoption of digital technologies remains low, even in exporting, foreign-owned firms.*
▪ Digital adoption has been slow in agriculture, manufacturing and government services.*
▪ Business and financial services are more digitalized.* ▪ Change of consumers’ behavior toward online transaction.▪ Food security and self sufficiency become crucial.
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*Ref: Banga. K. & te Velde. D.W. (July 2020). Cambodia, COVID-19 and inclusive digital transformation: a seven-point plan. Retrieved from https://set.odi.org/wp-content/uploads/2020/07/covid-19-_cambodia_July-2020-Final-1.pdf
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Core Platform
Collect Data and Analysis
MarketsFarmer Credit
Scoring for Loan
Resource Supply
Transportation &
Traceability
Digital Payment
Social Network for
Entrepreneurs/Farmers
Innovation Ring for
Startups
• Uber for machineries
• Smart agriculture
• Drone for fertilization
• Etc.
Outreach Campaign
Provide digital literacy
Support testing and roll out digital solutions
Link digital innovators to rural value chain actors
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Partnership with Private Sector
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• Facilitate market research and product testing through providing access to
the networks of rural value chain actors;
• Support awareness raising through the downstream activities;
• Support testing of applications and business models.
Research and Development of Digital Agriculture Ecosystem
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Study of Agriculture Value Chains Digitalization in Cambodia
Study of Digital Agriculture Ecosystem