> Info
Follow Sitebrand with Twitter now• @Sitebrand | twitter.com/sitebrand
Recording• Available on GoToMeeting
– https://www1.gotomeeting.com/register/445550540
> Tackling shopping cart abandonment
Agenda• Understanding cart abandonment• 10 minute strategy & discussion• Three tips for your success• Status quo sucks• Why this matters• Contact
> Understanding cart abandonment
What we already know• Cart abandonment will always exist, to a degree
– Doesn’t mean it can’t be reduced!
• Visitor saw something they liked/wanted to purchase• Specific messaging will help build trust with visitors• Shoppers who want to buy will buy regardless• If the visitor leaves the cart, the sale isn’t over
> 10 Minute Strategy & Discussion
Ask yourself:• Would you buy from your site?• Do you welcome new visitors properly?• Do you understand # of visits per sale?• Does your website build trust with visitors?
> Tips to building trust
Messaging– minimize shopping fears with safe/secure messaging– offer shipping information based on geo-targeting– provide reviews on product info pages
Email follow ups– follow up for recurring product sales/lead nurturing– include reviews through forums, social media, etc...
Coupons– offer to shoppers leaving cart but not page– incentives and discounts work
> Status quo sucks…
You cannot:– Reduce cart abandonment doing nothing– Cut through clutter and engage visitors– Control information and what you want visitors to see
You could be:– Suggestively guiding click-paths, navigation and more– Saving sales you normally lose– Proactively driving additional sales– Building trust by sending the right message
> Why this matters
•What does reducing abandonment mean to you?•Brings marketing back to websites•Makes analytics actionable•Massive conversion increase•Makes search investments more worthwhile•Proactively adding trust and engagement
> Contact
Sitebrand contact information•Web: www.sitebrand.com•Email: [email protected]•Twitter: @Sitebrand
