Download - Talent Pipelining Best Practices
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Today's Candidate: A Review of Great Pipeline Practices
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This presentation is made possible by:
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Today’s Agenda
• Introduction - 5 minutes
• Feature Presentation and Q&A - 50 minutes
• Wrap Up and Tour of Track Page - 5 minutes
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Today’s Moderator
Amy Lewis, Director
Talent Acquisition Community
Human Capital Institute
Send email to [email protected] to connect on LinkedIn
Follow me on Twitter @amylewis
www.humancapitalist.org
Bloghttp://www.thetalenteconomy.com
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Today’s Guest
James Rose Experienced Recruiting Manager/Candidate Development Team Deloitte Services LP
http://www.linkedin.com/in/jimrose
http://twitter.com/jimrunsfar
Great Pipeline Practices: Deloitte’s Recruiting Webcasts & Competitive Advantage Project
August 2009
© 2009 Deloitte Touche Tohmatsu
Presenter
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Jim Rose is a Manager at Deloitte Services and leads The Candidate Development Team (Passive Sourcing) for The Technology Service Area of Deloitte Consulting LLP. For the past 2 years, The entire CDT team has been directly responsible for 485 hires or approximately 14% of the total hires at Deloitte Consulting.Jim has led numerous specialized sourcing efforts and projects and has played a key role in the evolution of Deloitte’s Recruiting Webcast series. His other areas of expertise include Candidate Communication Strategy, Customer Experience Design and Competitive Intelligence. Jim received his Bachelors Degree from The University of Toledo and his Master of Science Degree from Illinois State University. He is a current member of SHRM, The Human Capital Institute and The Recruiting Roundtable. In his spare time, Jim is an avid golfer, runner and triathlete. He currently resides in suburban Chicago.
© 2009 Deloitte Touche Tohmatsu
Takeaways
• Customer
• Content
• Communication
© 2009 Deloitte Touche Tohmatsu9
© 2008 Deloitte Touche Tohmatsu
What do these have in common?
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© 2008 Deloitte Touche Tohmatsu
Deloitte’s Recruiting webcast series
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© 2008 Deloitte Touche Tohmatsu12
Why again are they unique?
• Developed and presented by client service
• Marketed to passive candidates via SFDC
• Advertised on industry-specific sites and user groups
• Anonymous, anonymous, anonymous
• Abandoned the need for tracking and metrics
© 2008 Deloitte Touche Tohmatsu
Series results
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8 Webcasts
500 + Attendees
15 Hires
$520 CPH
© 2008 Deloitte Touche Tohmatsu14
Attendee comments
• “Thank you very much for inviting me to your webcast last week. And i can say it was really worth spending time to understand how Deloitte works and career path that Deloitte can provide to anyone who is looking for long term career”.
• “I had a chance to attend the Deloitte Oracle Recruiting Webcast. It was really inspiring and the first of its kind I have ever attended”.
• “Thank you for taking the time to host the informative Webcast this afternoon. The Webcast has strengthened my interest in opportunities within your firm as I got to learn more about the Technology Service Line”
• “The WIN webcast was excellent! It was very refreshing to hear about the dedication and success that Deloitte has in developing Women's careers. I have been a part of similar initiatives in my workplace, but they are on a much smaller scale and unfortunately not taken seriously by all. This webcast has really recharged me and I would love to be a part of Deloitte and WIN!”
• “I really enjoyed your presentation regarding MCC. It is like a breath of fresh air knowing there is a company so forward thinking”
© 2009 Deloitte Touche Tohmatsu
Back to the drawing board: CA Project
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Product Brand Customer “X Factor”
iPod Apple Consumer Design
Shoes Nordstrom Consumer Customer Service
Car Volvo Parent Safety
SM SAP Job Deloitte Consulting LLP
Competitor SM ?????
© 2008 Deloitte Touche Tohmatsu16
Project goals
• A complete understanding of Deloitte Consulting LLP’s real and useable advantages
• A complete understanding of candidate’s perceptions of Deloitte Consulting LLP
• An understanding of our competitors advantages and issues
• Begin to move our Sourcing function towards a brand/product-based marketing philosophy.
© 2008 Deloitte Touche Tohmatsu17
MethodologyAll interviews conducted by Talent Acquisition
Interview recent hires from
competitors
Customer (candidate) perceptions
Market research analysis
Competitor capabilities
Internal Deloitte interviews for an
understanding of our capabilities as well as the capabilities of our
competitors
© 2008 Deloitte Touche Tohmatsu
Who did we speak with?
Messaging Workstream
•Passive Candidates •Active Candidates•Technology CSS•S&O•New Hires•Interview Sourcing Leaders •Deloitte Customer Strategy Principals
Competitors Advantage WS
•Experienced Deloitte CSS•Recent Hires •Offer Declines •Recent Hires: Competitors
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© 2008 Deloitte Touche Tohmatsu19
Sample (and interesting) results
A 21st Century Career Plan: How to find the right fit for you
© 2009 Deloitte Touche Tohmatsu
Women’s Initiative Webcast
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• Build relationships with potential female candidates at all levels
• “This too shall pass”
• Topic Based vs. Practice/Function Based
• Targeted both Experience and Campus Recruits
© 2009 Deloitte Touche Tohmatsu
Results
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• 225 Total Attendees
• 150 requests for the presentation from those who could not attend
• $1545 Total Cost
• 1 Campus accept who specifically mentioned this event as a determining factor in her decision-making process
© 2009 Deloitte Touche Tohmatsu
3 C’s of pipelining
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Customer/Candidate
• Who are they?• What do they need?• Do they understand
you?• Do you understand
them?
Communicate
• Method• Frequency
Content
• What are you saying?• How are you saying
it?• Is it relevant?• Is it meaningful?• Is it compelling?
© 2009 Deloitte Touche Tohmatsu
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Reactions or Comments? What is your key take away from this session?
It’s your turn! Ask our expert…
James Rose Experienced Recruiting Manager/Candidate Development Team Deloitte Services LP
http://www.linkedin.com/in/jimrose
http://twitter.com/jimrunsfar
Contact Information
Need assistance? Call Member Services (866) 538-1909 or email [email protected]
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