Don’t waste time! Build your business on
corporate social innovation
Do you want to save the world or do you want to make money?
New times – new logics
New times – new logics
New times – new logics
New times – new logics
Trends I New needs
Practice I New solutions
How we do it…
Add-‐on (”philanthropy”):
CSR ac'vi'es
Core business
Add-‐on (”philanthropy”):
CSR ac'vi'es
Core business
CSR ac/vi/es Core business
Strategic (”business”):
CSR
ac/vi/es Core business
www.csrinnova'on.dk
Nordic project: Norwegian School of Management, CBS, Finnish Business and Society, etc.
www.ideascompass.dk
”We’re launching ecomagina0on
not because it’s trendy or moral,
but because it will
accelerate our growth
and make us more compe00ve.”
Many approaches & concepts …
The potential benefits …
Differen/a/on New customers & markets Reputa/on Employer branding Preferred supplier Efficiency Innova/on Sustainable value crea/on
hDp://jp.dk/jptv/nyheder/utroligt/ar/cle1469475.ece
Sustainability – not for the chosen few…
The Scandinavia-Asia link
www.taniaellis.com THANK YOU!