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By:-
Mohammed Asif
Ram ji Agarwal
Shafat Nazir Dar
Pawan Yadav
Yukti Yadav1
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Introduction
The Nano from Tata Motors, Indias peoples car, started
to be sold July in 2009Applauded as the car almost equivalent to Fords T model in that the car
was made affordable to the potential customers with lower income
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Intro cont
Jamshedji Tata
Ratan Tata
ConglomerateMultinational (85 countries and 6 continents)
Headquarter in Mumbai (India)
Largest private group in India
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Tata Steel
Corus Steel
Tata MotorsTata Consultancy services
Tata Technologies
Tata Tea
Titan Industries
Tata Power
Tata Communication
Tata Tele CommunicationTata Hotels
Tata Capital
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Tata Engineering and locomotive ltd, a train
manufacturer was established in 1945. First automobile launched between 1954 and 1969. Produce Mercedes Benz trucks in collaboration withDaimler. After that it produced independently as Tata trucks.
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By the 1990s , Ist passenger SUVs are Tata Sierra and
Tata Estate.In 1998, launched Indica.In 2002, launched Indigo.In 2005, launched Indias first indigenously developed
mini truck, called the Tata Ace.
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Introduction to the Tata NanoThe Car was envisioned by Ratan Tata.
Eco-friendly.
Designed at Italys Institute of development.
In India, Nanos factory was set up..
In Singur(West Bengal).
Then Gujarat.
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Why Nano
It was projected to be the least expensive production
car in the world. The standard version of the Nano wasprojected to sell for Rs. 100,000 (approximately US$2500,)not including delivery charges.
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Description About Nano
The car itself is expected to boost the Indian Economy,
create opportunities across India, as well as expand the
Indian car market by 65%.Nano has been greatly appreciated by many sources and
the media for its low cost and eco friendly initiativeswhich include compressed air as fuel and an electricversion.
Tata Group is expected to mass manufacture the Nano invery large quantities, particularly the electric version,and beside selling them in India, to also export themworld wide.
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Passenger Vehicles Percentage of MarketShare
Maruti Udyog 52.2
Hyundai Motors IndiaLtd.
19.2
Tata Motors 16.6
Honda Siel Cars Indialtd.
4.4
Ford India Pvt. Ltd. 1.9
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Reactions About Nano
"It's a good historic moment for the Indian auto industryand also a proud one indeed.Rajesh Jejurikar, Managing Director, Mahindra and
Renault's.
"I think it is a great thing for India because mobility isgiving new opportunities. I hope Tata drives to great
success with the Rs one lakh car, but it is not included inour plan.
Thomas Kuehl, Board Member, Skoda Auto India.
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What Makes Nano So Cheap?
The Tata Nano uses plastics and adhesives
rather than welding.
introducing the car with an artificially low price
through govt-subsidies and tax-breaks, or usingvertical-integration, or partially using inexpensive
polymers.
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TARGET MARKET
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The low-cost car is clearlyintended for the masses. Forthe family of four that wouldotherwise ride on a scooter,precariously balancing a tinytot on the front and a baby on
the wifes lap.
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TARGET MARKET
For the first-time car buyer in India - a huge marketdespite the increasing number of cars in the urban and
semi-urban areas.
Its Also attract the small car buyers like Maruti 800.
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COMPETENCIES OF TATA NANO
Pricing Strategy.
Export Expectation.
Comfort Level.
Enthusiastic feedback.
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Weaknesses Of Tata Nano
Less Safety Measures.
Less Comfort level.
Not Available in CNG Variant.
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SUGGESTIONS
1. As people believes that NANO is peoples car, and
will be affordable by common men which was adream earlier for them. So the price should bekept stable in future with the increase in price ofraw material. Otherwise it will be out of their
reach and people believe in Mr. Ratan Tatasstatement of- Promise is a promise.
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SUGGESTIONS2. Tata should give exchange offer against a two/four
wheeler so that those consumers can be easilyconverted to NANO users.
3. Safety measures can be enhanced, because peopleconsider it as their prime concern while purchasing.
4. An option for more customization should be available.
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