RAI BUSINESS SCHOOL

SUBMITTED BY:- Mr. PANKAJ KUMAR

SWOT ANALYSIS ON TATA NANO

SWOT ANALYSIS ON TATA NANO

“The People’s Car”

“The People’s Car”

CONTENTS• PROFILE-TATA MOTOR• FORCE BEHIND NANO• PROFILE-TATA MOTOR• FORCE BEHIND NANO

• MISSION INPOSSIBLE-NANO• NANO SPECIFICATION

• MISSION INPOSSIBLE-NANO• NANO SPECIFICATION

• SWOT ANALYSIS• SWOT TEMPLATE• SWOT NANO

• SWOT ANALYSIS• SWOT TEMPLATE• SWOT NANO

• CONCLUSION

Formerly known as TELCO (TATA Engineering and Locomotive Company), HQ in Mumbai, Estab. in 1945.

First CV in 1954 with Daimler-Benz AG. World's 5TH largest medium and heavy

truck manufacturer and the 2ND largest heavy bus manufacturer.

India's leader in CV and the 2ND largest in PV.

Manufacturing base in Jamshedpur, Pantnagar, Lucknow, Pune.

Truly Multinational corporation. Aquired JLR on 2ND June2008. 57TH most valued brand globally

FORCE BEHIND NANO

“I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”.

RATAN TATA source:- Business standard

“I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”.

RATAN TATA source:- Business standard

• Mission- Rs 1lakh car in every way a car• Mission Started in year-2003 with Five |

Engineers• Mr.Girirsh Wagah introduced in Yr.2005-

Father of “Chota Hathi”• Around 55 prototypes tested• Designed by Italy’s Institute of

Development in Automotive Deptt• Finally revealed at 9th Auto Expo in Jan

2008,Delhi• Launched commercially on 23rd March

2009,Mumbai • Plant shifted from Singur-Sanand

MISSION IMPOSSIBLE-NANO

Vehicle SummaryModel BasicCar Body Type HatchbackSegment ALength 3090mmWidth 1485mmHeight 1570mmBase Clearance 180mmTop Speed 95-100kmph Fuel Consumption Highway 26.0 Kmpl

City 22.0 KmplEngine SpecificationsDisplacement 624 ccEngine Type Petrol Rear Engine, 2 cylinderMaximum Power 33BHP@5500rpmMaximum Torque 48Nm@2500rpm

PRODUCT FEATURESPRODUCT FEATURES

SWOT ANALYSISSWOT ANALYSIS

SWOT is a tool to provide a general/detailed snapshot of

company’s health. SWOT offers

• Aid to Decision making.• Issues: Identified,Classified &

Prioritized clearly.• Analyzing company’s overall

strategy

SWOT is a tool to provide a general/detailed snapshot of

company’s health. SWOT offers

• Aid to Decision making.• Issues: Identified,Classified &

Prioritized clearly.• Analyzing company’s overall

strategy

SWOT Analysis- TATA NANO

SWOT Analysis- TATA NANO

STRENGTH OF TATA NANO

STRENGTH OF TATA NANO

First Innovation- Set a benchmark 41 Patents for innovations Low Price & Stylish Environmental friendly- Green house

effect High fuel efficiency Space-Internal-21% more than M-800

External-8% less than M-800 Variometric gear system- Magnifies

torque Tested successfully for crumple zones

First Innovation- Set a benchmark 41 Patents for innovations Low Price & Stylish Environmental friendly- Green house

effect High fuel efficiency Space-Internal-21% more than M-800

External-8% less than M-800 Variometric gear system- Magnifies

torque Tested successfully for crumple zones

WEAKNESSES of TATA NANOWEAKNESSES of TATA NANO

No Modern facilities-ABS,PS,AC etc

Less Boot space No Headlight levelers Not fit for hilly terrain Poor traction control Poor engine cooling & hence

overheating Small Tyres Windows wind down by hand No passenger side mirror

No Modern facilities-ABS,PS,AC etc

Less Boot space No Headlight levelers Not fit for hilly terrain Poor traction control Poor engine cooling & hence

overheating Small Tyres Windows wind down by hand No passenger side mirror

OPPORTUNTIES FOR TATA NANO

OPPORTUNTIES FOR TATA NANO

Created a Niche market

Diesel & Electric variant

Recession

Royalty

Developing low price engine oil

Auto Finance

Create Employment

Created a Niche market

Diesel & Electric variant

Recession

Royalty

Developing low price engine oil

Auto Finance

Create Employment

New competitor – Bajaj, Chery, Honda Siel, GM etc.

REVA an electric car. Traffic congestion. Government may increase taxes in

metros. Rising cost of raw material. Reducing Parking Space. Strict European Safety standards

New competitor – Bajaj, Chery, Honda Siel, GM etc.

REVA an electric car. Traffic congestion. Government may increase taxes in

metros. Rising cost of raw material. Reducing Parking Space. Strict European Safety standards

THREATS FOR TATA NANO

CONCLUSIONCONCLUSION

Nano really proved cheapest car of Nano really proved cheapest car of the industry.the industry.

Nano definitely helps to come true Nano definitely helps to come true for middle man ‘s dreamfor middle man ‘s dream

Nano really proved cheapest car of Nano really proved cheapest car of the industry.the industry.

Nano definitely helps to come true Nano definitely helps to come true for middle man ‘s dreamfor middle man ‘s dream

VARIOUS COLORS OF VARIOUS COLORS OF ““THE WONDER CAR” THE WONDER CAR”

THANK YOU