TATA STEELValues stronger than steel

By- Rajat GandhiTY BBARoll No.- 22

About the Tata steel• Established by- Dorabji Tata on August 25, 1907.• By 1939 it operated the largest steel plant in the

British Empire.• Name changed-from TISCO to Tata Steel (2005)• It was the 1st co. to established labour welfare

Like 8 hour working day, free medical aid, establishmenT of welfare department, schooling facilities for children

KEY PEOPLE

Mr. Cyrus MistryChairman of Tata

Group

Mr. B. Muthuraman Vice Chairman

Ms. Mallika Srinivasan

Non Executive Director

Mr. H. M. Nerurkar Managing Director

Mr. Nusli Neville Wadia

Non-executive director 

Products of Tata Steel

SWOT

• A SWOT analysis is a framework

for the organization or Firms in

strategic planning, which is used

for internal and external factors

that can help them facilitate the

decision making.

• Strength-

What advantages do they have that others don’t have? (for example, skills, education or personal industry connections)What makes company standout from its

competitors?

• Weakness- Which areas are causing concerns?

Which issues can be avoided?

• Opportunity- How can the company be more innovative ?

Which are the new markets or consumers that can be tapped?

• Threats- Are there any new competitors emerging in the industry ?

What are the issues that threatens the company’s position ?

@ Strength

Collieries- West Bokaro and Jharia (Jharkhand)

Iron ore units- Noamundi, Joda and Katamandi in the states of Jharkhand and Orissa.

Brand- Tata Steel connect with ethical & social approach of TATA group it self.

Network- Corus, Millennium Steel (Thailand) and NatSteel Holdings (Singapore).

@ Weakness

Restructuring of Tata steel Europe plant, 400 cuts in job

Restructuring of Blast furnace at Talbot port.

June

June-2014• Income- 10611.76

• EBIT- 2906.10

• PAT- 2267.98

May-2014• Income- 12244.17

• EBIT- 3700.09

• PAT- 1978.64

• 6th largest manufacturer of Steel.

Low cost of production

• New government comes with hopes of opportunities.

@ Opportunity

• Odisha plant ferro alloys plant is shut own due to unavailability of Raw material.

• Decreasing demand of Aerospace steel.

@ Threats