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TAYLOR JOY BRYANT 170 Prospect Street | Seattle, WA 98109 | (206)-‐724-‐8600 | [email protected]
PERSONAL OBJECT IVE
I want to contribute to a fast-‐paced and mission-‐driven company where I can use my online marketing, data analysis and social media skill set to move a company toward its’ goals and objectives in the marketplace.
EDUCATIONAL OVERVIEW
SEATTLE UNIVERSITY
Major: Psychology and Humanities
Minor: Spanish
Cumulative GPA: 3.65
Academic Awards: Dean’s List (2012-‐2014); President’s List (2015)
PROFESS IONAL QUAL IF ICAT IONS
Ø Customer development and consumer research Ø Landing page tests and optimizations Ø A/B product split tests and improvements Ø Referral page experiments and customer retention campaigns Ø New customer acquisition and activation campaigns Ø Social media management and digital marketing efforts Ø Affiliate marketing and co-‐marketing projects Ø Personality research and psychological profiling Ø Demographic profiles, risk assessments and country reports Ø Survey research, methods and design in Qualtrics, and SurveyMonkey Ø Data analysis, entry and interpretation in SPSS and SAS Ø Advanced skills and expertise in Microsoft Word, Excel and Outlook Ø Public speaking and presentational skills in monthly objective marketing reviews
WORK EXPER IENCE
REMITLY| SEATTLE, WA | MARKETING OPERATIONS ASSOCIATE | MARCH 2016 – PRESENT
• Compiled a competitive analysis and pricing analysis of our top competitors
• Launched landing page tests, referral page tests and A/B product split tests
• Managed our social media accounts (e.g. Facebook, Instagram and Twitter etc.)
• Hosted a series of qualitative interviews, focus groups and customer phone calls in Canada
• Responded to positive and negative customer reviews on TrustPilot and Delighted
• Managed our new email onboarding series program(s) in Mexico and Latin America
• Created a series of marketing email campaigns for new customer acquisition and retention
• Contributed to product optimizations and customer service improvements across corridors
• Compiled a series of surveys for customer development and consumer research
• Created a series of country profiles and risk assessments for new corridors
• Helped launch our product and services in new regions such as Canada and Latin America
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LIGHTSPEED GMI | BELLEVUE | RESEARCH ASSISTANT | JUNE 2015 – DECEMBER 2015
• Worked for the Chief Research Scientist as his executive research assistant
• Compiled and collected fifty of the best personality tests into a library/database
• Designed questionnaires to upload to survey-‐hosting platforms such as Decipher
• Wrote codebooks and scripts for survey programmers from BORE and BMR
• Managed an offshore team of survey programmers and software engineers from Bulgaria
• Ran statistical analyses on significant findings for personality trait tests and demographic information
• Conducted A/B tests to assess survey participation and completion rates using this experimental design
UNIVERSITY OF WASHINGTON | SEATTLE| RESEARCH ASSISTANT | JANUARY 2015 – JUNE 2015
• Worked for the graduate students as their research assistant in the Social Identity Lab
• Led a field study about societal and political attitudes towards minority groups on UW campus
• Conducted an experimental study about organizational judgments in the laboratory
• Researched peer-‐reviewed articles for the principal investigator and graduate students
• My duties included running, recruiting and debriefing participants in this laboratory setting
DANIEL’S BROILER | SEATTLE| LEAD HOSTESS | JANUARY 2014 – DECEMBER 2014
• Worked for the restaurant manager as the lead hostess at this waterfront steakhouse
• Greeted guests, led them to their tables and adjusted to their special requests
• Took down reservations and prepared to-‐go orders over the phone and email
• Organized holiday events such as Thanksgiving meal and Christmas dinner
• Mastered the seating charts and managed their profile in the restaurant application, Open Table
PERSONAL REFERENCES
Ashish Argawal Remitly Vice President of Marketing [email protected] Leslie Heller Remitly Senior Digital Marketer [email protected]
