taylor bryant - personal resume - september 2016

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1 TAYLOR JOY BRYANT 170 Prospect Street | Seattle, WA 98109 | (206)7248600 | [email protected] PERSONAL OBJECTIVE I want to contribute to a fastpaced and missiondriven company where I can use my online marketing, data analysis and social media skill set to move a company toward its’ goals and objectives in the marketplace. EDUCATIONAL OVERVIEW SEATTLE UNIVERSITY Major: Psychology and Humanities Minor: Spanish Cumulative GPA: 3.65 Academic Awards: Dean’s List (20122014); President’s List (2015) PROFESSIONAL QUALIFICATIONS Customer development and consumer research Landing page tests and optimizations A/B product split tests and improvements Referral page experiments and customer retention campaigns New customer acquisition and activation campaigns Social media management and digital marketing efforts Affiliate marketing and comarketing projects Personality research and psychological profiling Demographic profiles, risk assessments and country reports Survey research, methods and design in Qualtrics, and SurveyMonkey Data analysis, entry and interpretation in SPSS and SAS Advanced skills and expertise in Microsoft Word, Excel and Outlook Public speaking and presentational skills in monthly objective marketing reviews WORK EXPERIENCE REMITLY| SEATTLE, WA | MARKETING OPERATIONS ASSOCIATE | MARCH 2016 – PRESENT Compiled a competitive analysis and pricing analysis of our top competitors Launched landing page tests, referral page tests and A/B product split tests Managed our social media accounts (e.g. Facebook, Instagram and Twitter etc.) Hosted a series of qualitative interviews, focus groups and customer phone calls in Canada Responded to positive and negative customer reviews on TrustPilot and Delighted Managed our new email onboarding series program(s) in Mexico and Latin America Created a series of marketing email campaigns for new customer acquisition and retention Contributed to product optimizations and customer service improvements across corridors Compiled a series of surveys for customer development and consumer research Created a series of country profiles and risk assessments for new corridors Helped launch our product and services in new regions such as Canada and Latin America

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Page 1: Taylor Bryant - Personal Resume - September 2016

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TAYLOR  JOY  BRYANT     170  Prospect  Street    |    Seattle,  WA  98109    |    (206)-­‐724-­‐8600    |    [email protected]    

 

PERSONAL  OBJECT IVE  

I  want  to  contribute  to  a  fast-­‐paced  and  mission-­‐driven  company  where  I  can  use  my  online  marketing,  data  analysis  and  social  media  skill  set  to  move  a  company  toward  its’  goals  and  objectives  in  the  marketplace.      

EDUCATIONAL  OVERVIEW    

SEATTLE  UNIVERSITY  

Major:  Psychology  and  Humanities  

Minor:  Spanish  

Cumulative  GPA:  3.65  

Academic  Awards:  Dean’s  List  (2012-­‐2014);  President’s  List  (2015)  

   PROFESS IONAL  QUAL IF ICAT IONS  

Ø   Customer  development  and  consumer  research  Ø   Landing  page  tests  and  optimizations    Ø   A/B  product  split  tests  and  improvements    Ø   Referral  page  experiments  and  customer  retention  campaigns      Ø   New  customer  acquisition  and  activation  campaigns    Ø   Social  media  management  and  digital  marketing  efforts      Ø   Affiliate  marketing  and  co-­‐marketing  projects    Ø   Personality  research  and  psychological  profiling    Ø   Demographic  profiles,  risk  assessments  and  country  reports        Ø   Survey  research,  methods  and  design  in  Qualtrics,  and  SurveyMonkey  Ø   Data  analysis,  entry  and  interpretation  in  SPSS  and  SAS  Ø   Advanced  skills  and  expertise  in  Microsoft  Word,  Excel  and  Outlook  Ø   Public  speaking  and  presentational  skills  in  monthly  objective  marketing  reviews  

 WORK  EXPER IENCE  

REMITLY|  SEATTLE,  WA  |  MARKETING  OPERATIONS  ASSOCIATE  |  MARCH  2016  –    PRESENT  

•   Compiled  a  competitive  analysis  and  pricing  analysis  of  our  top  competitors    

•   Launched  landing  page  tests,  referral  page  tests  and  A/B  product  split  tests    

•   Managed  our  social  media  accounts  (e.g.  Facebook,  Instagram  and  Twitter  etc.)    

•   Hosted  a  series  of  qualitative  interviews,  focus  groups  and  customer  phone  calls  in  Canada  

•   Responded  to  positive  and  negative  customer  reviews  on  TrustPilot  and  Delighted  

•   Managed  our  new  email  onboarding  series  program(s)  in  Mexico  and  Latin  America  

•   Created  a  series  of  marketing  email  campaigns  for  new  customer  acquisition  and  retention  

•   Contributed  to  product  optimizations  and  customer  service  improvements  across  corridors  

•   Compiled  a  series  of  surveys  for  customer  development  and  consumer  research  

•   Created  a  series  of  country  profiles  and  risk  assessments  for  new  corridors    

•   Helped  launch  our  product  and  services  in  new  regions  such  as  Canada  and  Latin  America  

Page 2: Taylor Bryant - Personal Resume - September 2016

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LIGHTSPEED  GMI  |  BELLEVUE  |  RESEARCH  ASSISTANT  |  JUNE  2015  –  DECEMBER  2015    

•   Worked  for  the  Chief  Research  Scientist  as  his  executive  research  assistant  

•   Compiled  and  collected  fifty  of  the  best  personality  tests  into  a  library/database  

•   Designed  questionnaires  to  upload  to  survey-­‐hosting  platforms  such  as  Decipher  

•   Wrote  codebooks  and  scripts  for  survey  programmers  from  BORE  and  BMR    

•   Managed  an  offshore  team  of  survey  programmers  and  software  engineers  from  Bulgaria    

•   Ran  statistical  analyses  on  significant  findings  for  personality  trait  tests  and  demographic  information    

•   Conducted  A/B  tests  to  assess  survey  participation  and  completion  rates  using  this  experimental  design  

UNIVERSITY  OF  WASHINGTON  |  SEATTLE|  RESEARCH  ASSISTANT  |  JANUARY  2015  –  JUNE  2015  

 

•   Worked  for  the  graduate  students  as  their  research  assistant  in  the  Social  Identity  Lab  

•   Led  a  field  study  about  societal  and  political  attitudes  towards  minority  groups  on  UW  campus  

•   Conducted  an  experimental  study  about  organizational  judgments  in  the  laboratory  

•   Researched  peer-­‐reviewed  articles  for  the  principal  investigator  and  graduate  students  

•   My  duties  included  running,  recruiting  and  debriefing  participants  in  this  laboratory  setting  

DANIEL’S  BROILER  |  SEATTLE|  LEAD  HOSTESS  |  JANUARY  2014  –  DECEMBER  2014  

 

•   Worked  for  the  restaurant  manager  as  the  lead  hostess  at  this  waterfront  steakhouse    

•   Greeted  guests,  led  them  to  their  tables  and  adjusted  to  their  special  requests  

•   Took  down  reservations  and  prepared  to-­‐go  orders  over  the  phone  and  email    

•   Organized  holiday  events  such  as  Thanksgiving  meal  and  Christmas  dinner  

•   Mastered  the  seating  charts  and  managed  their  profile  in  the  restaurant  application,  Open  Table  

PERSONAL  REFERENCES    

 Ashish  Argawal  Remitly  Vice  President  of  Marketing  [email protected]          Leslie  Heller    Remitly  Senior  Digital  Marketer    [email protected]