Download - Tcs gen y_survey_2011
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TCS GenY SURVEY: 2011
May 23, 2012
Digital habits of School students
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A World of Difference
GenX GenY
Chat/IM
Tablet
Cappucino
Call
Vitamin
Phonebook
Ovaltine
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Connecting with GenY @TCS
69% of TCS is GenY
Entering Middle
management
Re-jig the organisation to cater to
GenY
Understand aspirations
of tomorrow’s professional
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Expanding role of GenY in TCS
3% 2% 2% 1% 1% 0.7%
97%
87%
63%
38%
30%
22%
0%
11%
35%
61%
69%
77%
2003 2005 2007 2010 2012 2015
Domination of GenY
Boom Generation Generation X Generation Y
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TCS GenY Survey 2011-12
12,329 students, 12 cities
Largest Survey of Urban High
School Students in
India
Respondents 12-18 year old, Questionnaire-
based
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GenY Survey Highlights:
Extensive use of Social
networks, IM to
connect instantly
Eight of 10 own
mobiles and five of 10
use to connect to the internet
IT and Engineering
remains career of choice; Media
emerges
2011-12 Survey Findings
Mobile phones emerge as the most preferred gadget Laptops are closing in on Personal Computers iPod/MP3 Players are in equal demand in Metros and Mini Metros. Gaming consoles in greater demand in Metros
Which of the following GADGETS do you own?
Gadgets All India Metro Mini Metro
Mobile phone 79.47 80.81 78.13
Home PC 75.03 76.82 73.24
iPod/MP3 player 59.23 62.23 56.22
Laptop 54.80 55.56 54.04
Gaming Console 30.55 44.44 16.65
Gadget Ownership
Television is fast losing its sheen with young India Aspiration for Gaming Consoles and Laptops In Mini Metros is higher than Metros. Emergence of “the Tablet” is an interesting trend that could gain momentum in the near future.
Favourite gadgets Favorite GADGETS
GADGETS All India Metro Mini Metro
Mobile Phone 27.78 27.71 27.85 Laptop 15.14 12.84 17.43 MP3 Players 14.37 16.51 12.23 Gaming Console 13.85 13.40 14.30 Computer 11.26 10.75 11.76 Tablet 5.83 8.60 3.06 Television 0.71 0.94 0.47 Camera 0.49 0.54 0.43
Facebook reigns supreme with 85.27% participation Tweeting is catching up with young India LinkedIn is popular in Mumbai, Ahmedabad Other social networking sites like Apna Circle,Google+, Hi5, iBibo popular in Mini Metros
Instantly Connected
Which of the following social networking sites have you registered with?
Website All India Metro Mini Metro
Face book 85.27 88.23 83.86
Orkut 43.09 39.16 44.71
Twitter 29.99 32.13 28.56
Other 27.23 24.57 29.01
LinkedIn 6.05 7.48 5.09
Mobile phones become synonymous as devices to connect Laptops are surging ahead in Metros with Mini Metros not too far behind at 47% Tablet penetration higher in Metros with 15% listing it as device of choice to access; Mini Metro lower at 7%
How they access Internet How do you access Internet?
Mode of Access All India Metro Mini Metro
PC 68.21 66.32 69.34
Laptop 49.35 51.64 47.06
Mobile Phone 42.02 45.33 42.34
Tablet devices 13.83 15.08 7.34
Others 8.28 8.76 7.95
Do not Access 0.65 1.04 0.38
IT remains top Career preference followed by Engineering and Medicine - Reflects identical aspirations nationally Media /Entertainment emerging as clear favorite in metros Government jobs remain popular in mini metros
Career interests which of the following are your top 3 Career Options
Stream All India Metro Mini Metro
IT 33.91 37.70 30.12 Engineering 29.25 29.76 28.73 Medicine 11.25 11.09 11.40 Others 9.68 10.93 8.43 Media/ Entertainment 7.56 11.76 3.35 Government 6.65 7.19 6.11 Banking / Financial 3.96 3.66 4.25 Tourism / Hospitality 3.28 4.25 2.31 Retail 1.30 1.27 1.32
Mini Metros make more Voice Calls to communicate Email usage is in decline in metros as Chat, SMS, Social Networks gaining traction Respondents in Metros prefer SMS and IM over Emails.
Modes of Communication
How do you Communicate the Most
Mode of Communication All India Metro Mini Metro
Voice Call 58.59 54.90 62.27
Email 44.12 33.74 54.50
SMS 36.20 49.48 22.92
Instant Messaging 33.28 44.99 21.57
Twitter/Facebook 27.54 37.99 17.08
Any time, Any where Learning
Personal Interest
Professional Interest
Organizational Interest
Community Interest
Share Sense Seek
Open Transparent Environment
Generation
Nationality
Gender
New Entrants
Organisation to cater to GenY
Collaborative Culture
Integration