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TCS GenY SURVEY: 2011

May 23, 2012

Digital habits of School students

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A World of Difference

GenX GenY

Chat/IM

Tablet

Facebook

Cappucino

Call

Vitamin

Phonebook

Ovaltine

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Connecting with GenY @TCS

69% of TCS is GenY

Entering Middle

management

Re-jig the organisation to cater to

GenY

Understand aspirations

of tomorrow’s professional

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Expanding role of GenY in TCS

3% 2% 2% 1% 1% 0.7%

97%

87%

63%

38%

30%

22%

0%

11%

35%

61%

69%

77%

2003 2005 2007 2010 2012 2015

Domination of GenY

Boom Generation Generation X Generation Y

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TCS GenY Survey 2011-12

12,329 students, 12 cities

Largest Survey of Urban High

School Students in

India

Respondents 12-18 year old, Questionnaire-

based

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GenY Survey Highlights:

Extensive use of Social

networks, IM to

connect instantly

Eight of 10 own

mobiles and five of 10

use to connect to the internet

IT and Engineering

remains career of choice; Media

emerges

2011-12 Survey Findings

Mobile phones emerge as the most preferred gadget Laptops are closing in on Personal Computers iPod/MP3 Players are in equal demand in Metros and Mini Metros. Gaming consoles in greater demand in Metros

Which of the following GADGETS do you own?

Gadgets All India Metro Mini Metro

Mobile phone 79.47 80.81 78.13

Home PC 75.03 76.82 73.24

iPod/MP3 player 59.23 62.23 56.22

Laptop 54.80 55.56 54.04

Gaming Console 30.55 44.44 16.65

Gadget Ownership

Television is fast losing its sheen with young India Aspiration for Gaming Consoles and Laptops In Mini Metros is higher than Metros. Emergence of “the Tablet” is an interesting trend that could gain momentum in the near future.

Favourite gadgets Favorite GADGETS

GADGETS All India Metro Mini Metro

Mobile Phone 27.78 27.71 27.85 Laptop 15.14 12.84 17.43 MP3 Players 14.37 16.51 12.23 Gaming Console 13.85 13.40 14.30 Computer 11.26 10.75 11.76 Tablet 5.83 8.60 3.06 Television 0.71 0.94 0.47 Camera 0.49 0.54 0.43

Facebook reigns supreme with 85.27% participation Tweeting is catching up with young India LinkedIn is popular in Mumbai, Ahmedabad Other social networking sites like Apna Circle,Google+, Hi5, iBibo popular in Mini Metros

Instantly Connected

Which of the following social networking sites have you registered with?

Website All India Metro Mini Metro

Face book 85.27 88.23 83.86

Orkut 43.09 39.16 44.71

Twitter 29.99 32.13 28.56

Other 27.23 24.57 29.01

LinkedIn 6.05 7.48 5.09

Mobile phones become synonymous as devices to connect Laptops are surging ahead in Metros with Mini Metros not too far behind at 47% Tablet penetration higher in Metros with 15% listing it as device of choice to access; Mini Metro lower at 7%

How they access Internet How do you access Internet?

Mode of Access All India Metro Mini Metro

PC 68.21 66.32 69.34

Laptop 49.35 51.64 47.06

Mobile Phone 42.02 45.33 42.34

Tablet devices 13.83 15.08 7.34

Others 8.28 8.76 7.95

Do not Access 0.65 1.04 0.38

IT remains top Career preference followed by Engineering and Medicine - Reflects identical aspirations nationally Media /Entertainment emerging as clear favorite in metros Government jobs remain popular in mini metros

Career interests which of the following are your top 3 Career Options

Stream All India Metro Mini Metro

IT 33.91 37.70 30.12 Engineering 29.25 29.76 28.73 Medicine 11.25 11.09 11.40 Others 9.68 10.93 8.43 Media/ Entertainment 7.56 11.76 3.35 Government 6.65 7.19 6.11 Banking / Financial 3.96 3.66 4.25 Tourism / Hospitality 3.28 4.25 2.31 Retail 1.30 1.27 1.32

Mini Metros make more Voice Calls to communicate Email usage is in decline in metros as Chat, SMS, Social Networks gaining traction Respondents in Metros prefer SMS and IM over Emails.

Modes of Communication

How do you Communicate the Most

Mode of Communication All India Metro Mini Metro

Voice Call 58.59 54.90 62.27

Email 44.12 33.74 54.50

SMS 36.20 49.48 22.92

Instant Messaging 33.28 44.99 21.57

Twitter/Facebook 27.54 37.99 17.08

Any time, Any where Learning

Personal Interest

Professional Interest

Organizational Interest

Community Interest

Share Sense Seek

Open Transparent Environment

Generation

Nationality

Gender

New Entrants

Organisation to cater to GenY

Collaborative Culture

Integration