Download - Tech prez - STOMP
STOMP!The Social Network
Introduction
Straits Times
News that cannot make it to mainstream media
Citizen Journalism / User generated
Social Platform
What is Stomp?
Popularitychecksitetraffic
STOMP
26, 669 unique visitors per day
202, 684 page views per day
CNA.com
27, 501 unique visitors per day
99, 002 page views per day
Different Sections Stomp
The Favourite
O.P.E.N ?Stomp
O.P.E.N ?Stomp
Engaging
Everyone can post
Largely unmoderated
Mood Meter
Networked
Comments section
Discussion
Personal
All kinds of posts
Pride to be a ‘journalist’
On - Demand
Snap and Post
Online or Email or Mobile App
Good. Bad.Introduction
User generated contents, anonymous
Minimal interference by administrator
Source of potential newsworthy information
Pressure on enterprises, society
Credible?
Responsible?
Truthful?
Really free for all user generated content?
Philips’ Bear Stomp
‘Here’s the scoop, the marketing idea was to have a man and his son driving along Ulu Pandan Road. They notice something strange at the bus stop and take a video of
it with a handphone.After the bear catches sight of the man and his son, the bear heads their way and the
man and his son drive away in fear.At the end oft the video, the man says, “ It was a close shave”
This tagline is supposed to be a marketing line for the ‘Philips SensoTouch 3D shaver’.
Philips’ Bear Impact
Account to public for their actions
Discontent from public communities
No rights in moderation of comments by public
Affect Philip’s reputation
ConclusionStomp
Stomp may not effective for direct marketing
Faux blog - bad PR, bad publicity
Stomp more idea as a PR tool
THANKS!