STOMP!The Social Network

What is Stomp?www.stomp.com.sg

Introduction

Straits Times

News that cannot make it to mainstream media

Citizen Journalism / User generated

Social Platform

What is Stomp?

Popularitychecksitetraffic

STOMP

26, 669 unique visitors per day

202, 684 page views per day

CNA.com

27, 501 unique visitors per day

99, 002 page views per day

Different Sections Stomp

The Favourite

O.P.E.N ?Stomp

O.P.E.N ?Stomp

Engaging

Everyone can post

Largely unmoderated

Mood Meter

Networked

Comments section

Discussion

Personal

All kinds of posts

Pride to be a ‘journalist’

On - Demand

Snap and Post

Online or Email or Mobile App

Good. Bad.Introduction

User generated contents, anonymous

  Minimal interference by administrator

Source of potential newsworthy information

    Pressure on enterprises, society

Credible?

Responsible?

Truthful?

Really free for all user generated content?

Philips’ Bear Stomp

‘Here’s the scoop, the marketing idea was to have a man and his son driving along  Ulu Pandan Road. They notice something strange at the bus stop and take a video of

it with a handphone.After the bear catches sight of the man and his son, the bear heads their way and the

man and his son drive away in fear.At the end oft the video, the man says, “ It was a close shave”

This tagline is supposed to be a marketing line for the ‘Philips SensoTouch 3D shaver’.

Philips’ Bear Impact

Account to public for their actions

Discontent from public communities

No rights in moderation of comments by public

Affect Philip’s reputation

ConclusionStomp

Stomp may not effective for direct marketing

Faux blog - bad PR, bad publicity

Stomp more idea as a PR tool

THANKS!