Campus Ministry:Can you hear God sing?

Public Relations in Ministry

Analysis of the Situation

• Financially blessed

• Growing – 6 NEW ministries

• Largest student group on campus

Analysis of the Organization:

Internal Environment

Niche: Spiritual life of campusPositive, enthusiastic, & committed student

leadersHighly structured

23 specific, active ministries

Campus Ministry’s Structure

Outreach to CUW

Service to Milwaukee

Service to the World

Congregational Ministries

Worship Committee

Small Groups

SOS center

Students for Life

Youth Min

Drama Min

Coordinator

Adm. Ast.

Communion

Hiding Place

Nursing Home

Beautiful Feet

Children’s Min

Prayer Office

Daily Chapel

Music

Haven

Sports

TNT

Prison

Street Team

CHAT

Mexico

The Cross

Drama Min

Head Usher

Technician

Chancel Care

• 82.2% “Good” general impression

• 58% students currently involved in Campus Ministry

• 76% students have attended a Campus Ministry event

• What’s happening when?• What does CMLT means? • Only for Lutherans• Exclusive and narrow-

minded• A place where the “good”

kids do “nice” things.

Analysis of the Organization:Public Perception

Analysis of the Organization:

External Environment• Well-supported at CUW and in the

LCMS community• 16.7% apathetic student

• Small minority openly opposed

Key Publics

Customers Producers Limiters EnablersCMLT Pastor Smith,

Darcy, Deaconess Kim

Board of Regents

Board of Regents

Students involved in a

ministry

Coordinating Council

Other on-campus

departments

CUW Administration

Students interested in involvement

CMLT MarketingDepartment

Pasto Smith, Darcy,

Deaconess Kim

Goals

• Reputation – Enhance positive image of Campus Ministry among students.

• Relationship – Improve positive public perception as a friendly, inviting group for all students.

• Task-Oriented – Increase the number of students involved in a specific ministry

Objectivesfor goal to increase the number of students

involved in a specific ministry

• 250 people attend Stomp the (court)Yard• 10% of latent public to sign-up for a ministry

Main Tactic: Special Event

• Facebook• Post-in note flyers• Larger posters• Word of mouth• Buttons & stickers

Time Table• February 7 – Initial planning meeting with Pastor Smith, Darcy,

Kim, and Andrew• February 10 – Press Release due• February 14 – Planning meeting with Pastor Smith, Darcy, Kim,

and Andrew• February 17 – CMLT meeting • February 21 - Planning meeting with Pastor Smith, Darcy, Kim,

and Andrew• February 22 – Conduct campus-wide survey on

www.surveymonkey.com• February 24 – Project Proposal due• February 28 - Planning meeting with Pastor Smith, Darcy, Kim,

and Andrew

Time Table Continued

• March 11 – Confirm event approval. • March 22 – Create a back-up plan in case of inclement weather• March 24 – Announce event at CMLT meeting - Position Statement due• April 1 – Reserve sand volleyball courts and Regents atrium. • April 4 – Planning meeting with Pastor Smith, Darcy, Kim, and

Andrew• April 5 – Progress Report due• April 6 – Start promoting around school: Facebook, flyers, word of

mouth

Time Table Continued

• April 11 - Planning meeting with Pastor Smith, Darcy, Kim, and Andrew

• April 14 – Pass out event itinerary at CMLT meeting • April 18 - Planning meeting with Pastor Smith, Darcy, Kim, Andrew

and Sam Schmidt from Campus Activities Board (CAB) - Order inflatibles, buy photo printer, get prizes, reserve tables and chairs, request genitor and garbage cans

from maintenance, reserve Regents atrium and kitchen• April 19 – Launched CUW Campus Ministry group Facebook page• April 25 – Litter the school with post-it note flyers and posters

- CMLT wear pins or stickers • April 28 – Purchase food, charcoal

- Chalk the chapel and Regent’s courtyard sidewalks to advertise.

STOMP THE (COURT)YARD

• April 29 – Stomp the (court)Yard occurs2:30pm: being set-up: stage, tables, booths, games, and inflatables3:45pm: CMLT are by their booths and ready4-7pm: 4v4 sand volleyball tournament begins5:30pm: Grill out4-8pm: Activities and booths set up6:45pm: Live music begins9:00pm: Bonfire10:30 pm: Movie (Toy Story III)

• April 30 – Stomp the (court)Yard continues6:30am: Sunrise chapel on the bluff & breakfast afterwards 7:30am: Clean up anything left over from the previous night

Recommendations for Future:

Online Presence

• Link on front page under “Campus Life”• Include: List of ministries & descriptions

– Monthly calendar of events– CMLT members and bio’s– Pictures of past events– Student video testimonials – Video recordings of Haven – Time-lapse of building a house in Mexico with

sound bytes from family members – A blog that discusses contemporary issues or

Campus Ministry events

Evaluation of Objective

• Total Number of Attendees: ~ 350• New to Campus Ministry Sign-Ups: 34

– 26 were underclassmen• Sign-Up for a New Ministry: 35• Group members of Facebook: 131

Conclusion

“Now you are the body of Christ, and each one of you is a part of

it.” 1 Cor. 12:27