Download - Terry Frewens Digital Marketing Plan[1]
Coldwell Banker Digital Marketing PlanSM
Prepared exclusively for:My next home sellerBy Terry Frewen, GRI Broker/OwnerColdwell Banker Frewen Realty
About Coldwell Banker’s Digital Marketing PlanSM
For almost a century Coldwell Banker Real Estate Corporation has become synonymous with excellence, leadership and exceptional customer service in the real estate industry.
Our focus has remained on providing the best services possible for home sellers and buyers alike.
The Coldwell Banker Digital Marketing PlanSM is our way of demonstrating how we’ll use the latest Web-based and digital technologies to make your property stand out in today’s real estate marketplace.
Jim R. GillespiePresident and Chief Executive OfficerColdwell Banker Real Estate Corporation
The Digital Marketing Plan…
…is our commitment to you to continue providing the highest quality service using today’s most innovative marketing tools.
coldwellbanker.comcoldwellbanker.com
REALTOR.COMREALTOR.COM
Coldwellbankerfrewenrealty.comColdwellbankerfrewenrealty.com
Web Marketing PledgeWeb Marketing Pledge
Digital Marketing Tools
coldwellbanker.com
The award-winning coldwellbanker.com is one of the industry’s leading Web sites.
— Buyers spend an average of 20 minutes on the site viewing properties like yours
— Exclusive features like Personal Retriever® sends an e-mail to buyers when new properties appear on the web site
Go Online!
coldwellbanker.com
• Supported by our national and local advertising campaigns
• Listings feature extensive details, including multiple photos, virtual tours and neighborhood information
• Direct links to our local company web site provides more details about the local marketplace
Go Online!
coldwellbanker.com
• My Personal Profile Page helps attract buyers and promote your property online
• Buyers can directly contact me by email to request a showing of your home and more information
• Integrated online tools – like mortgage calculators and Concierge Services – help me attract buyers who will see your property, too
Go Online!
Sally Sales
123 Main Street
Listings on coldwellbanker.com
Multiple Photos
Finance Tools
Easy ways to contact mefor more information
Extensive Details
Personal RetrieverTools – like Save
REALTOR.COM
• Our partnership with REALTOR.COM helps us maximize your property’s exposure locally, nationally and internationally online
• Your property will be accessible to more than 80% of homebuyers using the web to search homes1
• Homebuyers spend 85% of the time they search online for a home on REALTOR.COM
1 Source: NAR Profile of Home Buyers and Sellers
Where the World Shops for Real Estate Online™
Our Company Web Site• www.coldwellbankerfrewenrealty.com
— View current listings
— View individual Agent Websites
— Find a Home requests
— Search the MLS
www.coldwellbankerfrewenrealty.com
My Local Web Site
• My personal web site, www.coolcityhomes.com will provide the following— View your listing
— Request Appointments
— Buyer tools like Personal Retriever
— Mortgage resources
— Link to HomeFeedback.com
-allows you to view the direct feedback from the agent who showed your house.
- Virtual Tour of your Home by flyinside.com
www.coolcityhomes.com.
My Local Web Site
• My personal web site, www.wellcomemat.com/coolcityhomes will provide the following— Streaming Video of your home
— Mapped location of your home
— Mortgage resources
— Multiple Photos of your homewww.wellecomemat.com/coolcityhomes
The Coldwell Banker Web Marketing Pledge
• Your property will be submitted to
• multiple Web sites, including:
— www.coldwellbanker.com
— www.REALTOR.com
— www.Lansing-realestate.com
— www.Grar.com
— www.frewenrealty.com
— www.wellcomemat.com/coolcityhomes
— www.coolcityhomes.com
• Your property information will include:
— Multiple photos
— Steaming Video Tour
— Virtual Tour by flyinside.com
— Detailed descriptions
• Your property will be submitted to the Coldwell Banker Personal Retriever service to email alert buyers
• Inquiries from online consumers will be responded to in a timely manner via LEAD ROUTER
INTERNET MARKETING EXPERTS
When you List with me your Home will be a “SHOWCASED PROPERTY” advertised with multiple photos on REALTOR.com and the following Major Internet Real Estate Channels!
Distribution Partner Channel Link
MSN House & Home
Google Real Estate
AOL.com Home & Real Estate
Homestore.com Homes by Realtor.com
Wall Street Journal RealEstateJournal.com
Netscape Home & Real Estate
CompuServe Home & Real Estate
Digital City Real Estate
iWon Real Estate / Home & Garden
Excite Real Estate
Juno House & Home
Net Zero House & Home
Chicago Sun Times Homes
www.coldwellbanker.com
www.realtor.com
www.zipvo.com
www.wellcomemat.com
www.lansing-realestate.com
www.grar.com
www.yahoo.com
www.trulia.com
www.zillow.com
www.frontdoor.com
www.openhouse.com
www.craigslist.com
www.yahoo.classifieds.com
backpage.com
craigslist
Google Base
HotPads
Kijiji
LiveDeal
Oodle
Trulia
Vast
Zillow
and more...