Coldwell Banker Digital Marketing PlanSM

Prepared exclusively for:My next home sellerBy Terry Frewen, GRI Broker/OwnerColdwell Banker Frewen Realty

About Coldwell Banker’s Digital Marketing PlanSM

For almost a century Coldwell Banker Real Estate Corporation has become synonymous with excellence, leadership and exceptional customer service in the real estate industry.

Our focus has remained on providing the best services possible for home sellers and buyers alike.

The Coldwell Banker Digital Marketing PlanSM is our way of demonstrating how we’ll use the latest Web-based and digital technologies to make your property stand out in today’s real estate marketplace.

Jim R. GillespiePresident and Chief Executive OfficerColdwell Banker Real Estate Corporation

The Digital Marketing Plan…

…is our commitment to you to continue providing the highest quality service using today’s most innovative marketing tools.

coldwellbanker.comcoldwellbanker.com

REALTOR.COMREALTOR.COM

Coldwellbankerfrewenrealty.comColdwellbankerfrewenrealty.com

Web Marketing PledgeWeb Marketing Pledge

Digital Marketing Tools

coldwellbanker.com

The award-winning coldwellbanker.com is one of the industry’s leading Web sites.

— Buyers spend an average of 20 minutes on the site viewing properties like yours

— Exclusive features like Personal Retriever® sends an e-mail to buyers when new properties appear on the web site

Go Online!

coldwellbanker.com

• Supported by our national and local advertising campaigns

• Listings feature extensive details, including multiple photos, virtual tours and neighborhood information

• Direct links to our local company web site provides more details about the local marketplace

Go Online!

coldwellbanker.com

• My Personal Profile Page helps attract buyers and promote your property online

• Buyers can directly contact me by email to request a showing of your home and more information

• Integrated online tools – like mortgage calculators and Concierge Services – help me attract buyers who will see your property, too

Go Online!

Sally Sales

123 Main Street

Listings on coldwellbanker.com

Multiple Photos

Finance Tools

Easy ways to contact mefor more information

Extensive Details

Personal RetrieverTools – like Save

REALTOR.COM

• Our partnership with REALTOR.COM helps us maximize your property’s exposure locally, nationally and internationally online

• Your property will be accessible to more than 80% of homebuyers using the web to search homes1

• Homebuyers spend 85% of the time they search online for a home on REALTOR.COM

1 Source: NAR Profile of Home Buyers and Sellers

Where the World Shops for Real Estate Online™

Our Company Web Site• www.coldwellbankerfrewenrealty.com

— View current listings

— View individual Agent Websites

— Find a Home requests

— Search the MLS

www.coldwellbankerfrewenrealty.com

My Local Web Site

• My personal web site, www.coolcityhomes.com will provide the following— View your listing

— Request Appointments

— Buyer tools like Personal Retriever

— Mortgage resources

— Link to HomeFeedback.com

-allows you to view the direct feedback from the agent who showed your house.

- Virtual Tour of your Home by flyinside.com

www.coolcityhomes.com.

My Local Web Site

• My personal web site, www.wellcomemat.com/coolcityhomes will provide the following— Streaming Video of your home

— Mapped location of your home

— Mortgage resources

— Multiple Photos of your homewww.wellecomemat.com/coolcityhomes

The Coldwell Banker Web Marketing Pledge

• Your property will be submitted to

• multiple Web sites, including:

— www.coldwellbanker.com

— www.REALTOR.com

— www.Lansing-realestate.com

— www.Grar.com

— www.frewenrealty.com

— www.wellcomemat.com/coolcityhomes

— www.coolcityhomes.com

• Your property information will include:

— Multiple photos

— Steaming Video Tour

— Virtual Tour by flyinside.com

— Detailed descriptions

• Your property will be submitted to the Coldwell Banker Personal Retriever service to email alert buyers

• Inquiries from online consumers will be responded to in a timely manner via LEAD ROUTER

INTERNET MARKETING EXPERTS

When you List with me your Home will be a “SHOWCASED PROPERTY” advertised with multiple photos on REALTOR.com and the following Major Internet Real Estate Channels!

Distribution Partner Channel Link

MSN House & Home

Google Real Estate

AOL.com Home & Real Estate

Homestore.com Homes by Realtor.com

Wall Street Journal RealEstateJournal.com

Netscape Home & Real Estate

CompuServe Home & Real Estate

Digital City Real Estate

iWon Real Estate / Home & Garden

Excite Real Estate

Juno House & Home

Net Zero House & Home

Chicago Sun Times Homes

www.coldwellbanker.com

www.realtor.com

www.zipvo.com

www.wellcomemat.com

www.lansing-realestate.com

www.grar.com

www.yahoo.com

www.trulia.com

www.zillow.com

www.frontdoor.com

www.openhouse.com

www.craigslist.com

www.yahoo.classifieds.com

backpage.com

craigslist

Google Base

HotPads

Kijiji

LiveDeal

Oodle

Trulia

Vast

Zillow

and more...