The BIG Future of BIG Data
BigData
DataGovernance
DataWarehousing
DataReporting
DataInfrastructure
Become a PREDICTIVE Enterprise by generating ACTIONABLE
research and business insights through data ANALYTICS
Member Success Outbound Program & Next Best Cross-Sel l ing / Predict ive Model ing
• 12 months since inception• ROI: 13%• Indirect Member HHs to Retail: 18%• Member “Churn” Impact: -12%• 600 active/profitable Checking Accts• $5M in profitable loans• $4M in core deposits • Increase of 15-20% in service usage & adoption
Algorithms
Demographics Psychographics LifeStage
MemberSuccessSpecialistTypeA
Demographics Psychographics LifeStageMemberTypeA
MemberSuccessSpecialistTypeA
MemberTypeA
Direct Marketing & Product Propensity Modeling
→ Black Friday CD Promotion (1 day)
→ Pr i ce po in t members move money a round→ CD Purchase P ropens i ty Mode l (Member/Non-Member)→ Dr ive- t ime to b ranch based on w i l l i ngness → Targe t Marke t segmenta t i on/c r i t e r i a→ Opt ima l Commun i ca t i on channe l based on member p re fe rence
Other applications of Big Data:→ Branch Placement
→ Enter New Market (Branch Opening)→ Exi t Current Market (Branch Closure)→ Opt imize Network (Branch Relocat ion)
→ Virtual Branch→ LifeStage Segmentation (CRM)→ Machine Learning→ Decision-Making Engines (Acct/Loan Origination
Systems)→ Apple Pay
Other applications of Big Data:→ More Algorithms
→ Digi ta l Market ing (Reputat ion R isk Soc ia l Media, B logsphere, Dig i ta lsphere)
→ Branch Beacons→ Geofenc ing→ Cal l Center and Branch Forecast ing Model Engine
(Dai ly staf f ing and # of new hires)
Challenge the Status Quo. Stay Hungry. Stay Foolish
Steve Jobs
Thank you