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  • The BIG Future of BIG Data

  • Big Data

    Data Governance

    Data Warehousing

    Data Reporting

    Data Infrastructure

  • Become a PREDICTIVE Enterprise by generating ACTIONABLE

    research and business insights through data ANALYTICS

  • Member Success Outbound Program & Next Best Cross-Sel l ing / Predict ive Model ing

  • • 12 months since inception • ROI: 13% • Indirect Member HHs to Retail: 18% • Member “Churn” Impact: -12% • 600 active/profitable Checking Accts • $5M in profitable loans • $4M in core deposits • Increase of 15-20% in service usage & adoption

  • Algorithms

  • Demographics Psychographics Life Stage

    Member Success Specialist Type A

    Demographics Psychographics Life Stage Member Type A

  • Member Success Specialist Type A

    Member Type A

  • Direct Marketing & Product Propensity Modeling

  • → Black Friday CD Promotion (1 day)

    → Pr i ce po in t members move money a round → CD Purchase P ropens i ty Mode l (Member/Non-Member) → Dr ive- t ime to b ranch based on w i l l i ngness → Targe t Marke t segmenta t i on/c r i t e r i a → Opt ima l Commun i ca t i on channe l based on member p re fe rence

  • Other applications of Big Data: → Branch Placement

    → Enter New Market (Branch Opening) → Exi t Current Market (Branch Closure) → Opt imize Network (Branch Relocat ion)

    → Virtual Branch → LifeStage Segmentation (CRM) → Machine Learning → Decision-Making Engines (Acct/Loan Origination

    Systems) → Apple Pay

  • Other applications of Big Data: → More Algorithms

    → Digi ta l Market ing (Reputat ion R isk Soc ia l Media, B logsphere, Dig i ta lsphere)

    → Branch Beacons → Geofenc ing → Cal l Center and Branch Forecast ing Model Engine

    (Dai ly staf f ing and # of new hires)

  • Challenge the Status Quo. Stay Hungry. Stay Foolish

    Steve Jobs

    Thank you