Download - The CMO's Guide to Mobile Marketing
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CMO SERIES
The CMO’s Guide To Mobile MarketingWhat B2C & B2B CMOs Need To Know
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Mobile Internet usage makes up 60% of all time spent online.
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IN THE LAST 4 YEARS: • Smartphone usage up 394%
• Tablet usage up 1,721%
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B2B IS GOING MOBILEB2Bs can no longer hope for their buyer to find them on the PC or Laptop because that isn’t the way things are going.—Forbes, 2015
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THE VALUE OF TEXTING98% open texts sent to their phone
27% open emails sent to mobile devices vs.
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LETS BREAK IT DOWN…
MMS: Images
SMS: Texts
Push: Apps
Data Management Platform: Personalization
MOBILE MARKETING COMPONENTS
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WHAT’S A MOBILE DMP AND WHY DO YOU NEED ONE? • Ingests, organizes,
and segments an advertiser’s audience data
• Used for audience creation, analytics, and execution
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• Define mobile options
• Understand how to use them
• Create backbone with DMP
• Get the guide now
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CMO SERIES: THE CMO’S GUIDE TO MOBILE MARKETING
CMO SERIES
The CMO’s Guide To Mobile MarketingWhat B2C & B2B CMOs Need To Know
BRINGING IT ALL TOGETHER