CMO SERIES

The CMO’s Guide To Mobile MarketingWhat B2C & B2B CMOs Need To Know

Mobile Internet usage makes up 60% of all time spent online.

IN THE LAST 4 YEARS: • Smartphone usage up 394%

• Tablet usage up 1,721%

B2B IS GOING MOBILEB2Bs can no longer hope for their buyer to find them on the PC or Laptop because that isn’t the way things are going.—Forbes, 2015

THE VALUE OF TEXTING98% open texts sent to their phone

27% open emails sent to mobile devices vs.

LETS BREAK IT DOWN…

MMS: Images

SMS: Texts

Push: Apps

Data Management Platform: Personalization

MOBILE MARKETING COMPONENTS

WHAT’S A MOBILE DMP AND WHY DO YOU NEED ONE? • Ingests, organizes,

and segments an advertiser’s audience data

• Used for audience creation, analytics, and execution

• Define mobile options

• Understand how to use them

• Create backbone with DMP

• Get the guide now

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CMO SERIES: THE CMO’S GUIDE TO MOBILE MARKETING

CMO SERIES

The CMO’s Guide To Mobile MarketingWhat B2C & B2B CMOs Need To Know

BRINGING IT ALL TOGETHER